2000 represented the 1st ever paid for advertising campaign for the Census. With a budget exceeding $10.8 Million to spread the message, the average American saw or heard the message over 50 times. The results showed an increase in mail response participation from 65-67%. This reversed a three-decade-long decline in mail response.
The census is an important tool to gain access to federal funds for hospitals, job training centers, schools, senior centers, bridges, tunnels, and other-public works projects, and emergency services. Cities use the data for program planning for youth, the elderly, and other groups. The census does to request social security numbers or provide name and addresses to any other federal agency, so everyone is encouraged to fill out the short form. Underreporting hurts DC and other cities.
Since every locality has the same concerns, the 2010 US Census campaign is now bigger than ever. In total, more than 400 ads in 28 languages have been created for the 2010 Census. Placements span TV, radio, print, out-of-home, digital, cinema, social media, events, and sponsorships.
In January, 2010 the national road tour kicked off in New York City. It will be stopping and exhibiting at more than 800 events nationwide. For more information or to follow the Road Tour visit 2010census.gov and follow us on Twitter (@2010Portrait), Facebook, MySpace, Flickr and YouTube
By February, 2010, the U.S. Census Bureau started building awareness about the importance and benefits of mailing back the 2010 Census form with a $5.1 million advertising package during the 2010 Winter Olympics when 132 spots aired on NBC, MSNBC, CNBC and USA.
In order to make sure that you don't miss the message, the US Census Bureau has also enlisted the help of trusted
voices to call people to action. Even Nickelodeon's Dora the Explorer got in n the actin: "Children Count Too". In the news and on the radio, DC Mayor Fenty urges DC residents to participate as part of the DC Counts initiative and President Obama has a 30-second video day urging every American household to complete and return the 10-question survey. This year's message is "Because we can't move forward until you mail it back." Vote Latino is offering 25 free downloadable songs for signing the pledge.
In Washington DC, if you take the Metro, you can't miss the 20 foot tall census form displayed outside Union Station. Haven't seen it? View the form here. It even comes with a prepaid envelope making it even easier to mail it back as soon as possible.
Still don't get it? Reminders are everywhere! If you are too busy watching NASCAR to fill out your form, you were reminded on March 21 at Bristol and will be reminded again on March 28th at Martinsville. Watch for car #16, driven by Greg Biffle as Roush Fenway Racing, proud sponsor,helps spread the word.
"It's Easy". Asking just 10 questions and taking only about 10 minutes to complete, the 2010 Census form is one of the shortest in U.S. history. How hard can it be? If you still need help, you can call the official Telephone Questionnaire Assistance Center or visit the Questionnaire Assistance Center and Be Counted sites to help answer your questions.
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