I just pulled this line out of an email flyer that came this morning:
"This home is great for a single buyer, young couple, growing family, or empty nesters."
Hmmmm. I wonder.... Is the list complete? Is anyone excluded? Are we tiptoeing around a protected class anywhere? What about a family that is not growing? Are they allowed to buy? Suppose they have three kids. and the oldest one is going off to college. Does that qualify under the guidelines?
What about a couple of folks, one older, one younger, with another relative, perhaps an in-law who will live there part-time? Where do they fit in?
Would it not be much better to closely focus on the attributes of the property, rather than the attributes of a potential Buyer? If the Buyer comes with the Benjamins, or the funding, do they have to fit into another group to buy?
I sell real estate. I don't sell people. It is hard enough work to get the house sold. I'm not about to branch out into selling demographics.
Interesting the reaction from many agents in the following AR blogs: