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KW NEWS: RealTrends March Newsletter, Build Your Distressed Properties Pipeline & KW RED Day 2010

By Aaron Kaufman

Real Estate Broker/Owner with Keller Williams Realty

March 30, 2010 01:39 AM

Keller Williams Realty NEWS

March 30, 2010

Special Report: REAL Trends March Newsletter

RealTrends March 2010 Newsletter

View more documents from Keller Williams Careers.

Increase Your Distressed Properties Pipeline

Short sales and foreclosures represent more than 40 percent of all home purchase transactions in the United States. For buyers looking to leverage current market opportunities, that’s a large pool of untapped homes. The “Winning with Foreclosures” Seminar, PowerPoint and additional resources, is an opportunity to educate buyers on the benefits of buying a short sale or foreclosed property while positioning yourself as a local expert in this field. Teach It: The main tool in this kit is the PowerPoint presentation for your workshop session. In field tests, and at Family Reunion, the presentation took about 30-45 minutes to deliver. The presentation covers:

Definitions – Basic definitions of key terms buyers will hear and need to understand.
Benefits – The top three distressed property purchase benefits for buyers.
Action steps – Five key steps that can lead buyers to a successful short sale or REO purchase.
Rules of the Road – Rules of the road in buying—underscoring a number of key differences between traditional real estate purchases and short sale or REO purchases.
Market Realities – How to seize the buying opportunity by understanding six key realities driving distressed property markets.
Myths and Truths – Key myths about distressed properties—and the truths about these myths.
Checklist – A short checklist buyers can use to tell they are ready to move ahead with finding and buying a distressed property.
The presentation is designed to position you as the local expert in this field – and to involve participants in the workshop.

In addition to the PowerPoint Presentation, the following resources are also available to help you promote your “Winning with Foreclosures” Seminar:

Flier you can customize to promote “Winning with Foreclosures” sessions you hold.
Email header you can include in any email invitations or follow ups you send out about the workshop.
16-page attendee handout, filled with illustrations, headlines and bullet points designed to: 1. remind attendees what they heard in your workshop, and 2. prompt follow up with you about the possibility of buying.

KW Associates: Visit The Marketing Tab on The KW Intranet To Download The Seminar Resources

Little did Rick VanDermyden know that listening to Kevin Carroll’s keynote address at Family Reunion would soon turn into among one of the most exciting community projects he’s ever had the privilege to be involved. During the speech, VanDermyden, assistant team leader at the Sacramento-Fair Oaks market center with ownership opportunities in four more market centers, received a text message from new agent Samantha Cooper: “I want to be involved in RED Day and I think we should get Kevin Carroll to be a part of our event.” “At that moment, I knew Cooper was onto something,” says VanDermyden.

Immediately following the speech, the two sat down to compose an e-mail to Carroll asking for his support during their RED Day event. In a matter of hours Carroll’s assistant had responded with an emphatic YES.

“We were smart to e-mail him immediately,” says VanDermyden. Carroll still receives requests from Keller Williams associates to participate in their RED Day activities. “Because we were first and had a vision to inspire underprivileged children, Carroll was 100 percent on board.” And the momentum hasn’t stopped since. With more than 1,000 volunteers already committed to participating Cooper, VanDermyden and the market center’s RED Day committee are even working with Sacramento Mayor, Kevin Johnson, for a RED Day proclamation on May 13, 2010.

“We are so lucky to have incredible connections and we’re using all of them to further our vision: inspiring underprivileged kids through Kevin’s Red Rubber Ball.,” VanDermyden explains. Their “Give Back & Play” theme will focus on the youth in their community. So far, Carroll is scheduled to visit local schools and recreational centers to speak with the youth (ages 6-16) and help them determine what their Red Rubber Ball is. The market center will also help to rebuild specific areas of the local schools and recreational centers. “We want to improve their physical environment while Kevin improves their mental environment,” says VanDermyden.

What are YOU doing for RED Day? Tell us at www.facebook.com/kellerwilliamsrealty!