The Dirty Little Secret that your Real Estate Website Provider doesn't Want you to Know

Services for Real Estate Pros with Dynamic Page Solutions

Hiding behind an advertised search-engine-friendly face is a technology that is "dumb." You don't see the "dumb" until you realize that search engine friendly means little more than having a content management system (CMS) with a user interface that allows you to optimize your site by making changes to content, headings, page titles, meta tags, alt tags, etc., and laboriously create a site architecture with topically themed anchor tags that sculpt page rank.

Granted, your site doesn't have to be "smart" but you had better be if you want search engine traffic. Of course, at great expense, you can always have it professionally optimized. Or maybe by becoming an e-pro you can give your site an edge-up on your competition.

Here are more features that a "dumb" website does not have: It doesn't make all of your regional MLS listings into search engine visible webpages that populate your site and drive long tail traffic to your doorstep. And unfortunately, if it doesn't make listings visible to the web, it also doesn't parse those listings into thousands of feature specific long tail keyword expressions and organize them into topical themes.

So what does a "smart" website technology do for you?

It allows you to keep your "dumb" website, just switch to a "smart" IDX solution and populate your blog or website with thousands of highly optimized MLS listings that are visible to the search engines.

It automatically does all of the onsite optimization functions mentioned in the first paragraph by using smart algorithms.

It can use semantic intelligence to select primary and supportive keywords that have the most traffic with the least competition.

Website technology has come a long ways since a handful of real estate website providers captured the market with user friendly interfaces. But they got caught sitting on their thumbs for not developing algorithm smart CMSs that put the "smart" into traffic generation.

The great race for website market share by most vendors has become a "features" race and not a traffic visibility race. No wonder most Realtors report that their websites don't generate search engine traffic.

Posted by

Anita Koppens

Comments (3)

m reyn

I do agree about the visibility is so important. However, also important is the ability to capture those leads and allow your clients to save listings, send new listing alerts,  etc. I would love to see them add those features.

Apr 09, 2010 06:45 AM
Dynamic Page Solutions
Dynamic Page Solutions - Mesa, AZ

Hi again M - Just remember that search engines do not login or perform random searches on sites or otherwise interact with features that prohibit crawling the content on your site. If your best content (MLS listings) are locked away from clients, it's also locked from the search engines that can use that content to bring traffic to your site so your stuck with driving the traffic by giving people your web address on a business card. That is, if you have a web technology like ours that make MLS listing data visible, if you don't, then you are going to have to drive most of the traffic yourself anyway. To save listings and login information, your site has to deal with cookies or session ID's, these are problematic with the search engines and if a searcher has cookies disabled, it's for a reason.

To get to the bottom line, having a site that saves listings is great if you can get the traffic to your site to save those listing in the first place. Therein lies the problem. I mentioned in my other reply to your questions that we are now fully capable of intergrating with Wise Agent. You should check them out, their client management system is spectacular.

Apr 09, 2010 07:52 AM
Curt Baumgarth
Mesa, AZ

I wish I understood what you guys were talking about....  I dont really know how the hot dog is made, I just want to know that I pay for a good one with my money!:)

Sep 15, 2010 01:12 AM