Have you noticed that the word "eco" is popping up as an adjective for a variety of products? Today's environmentally conscious customers use "green" as a criteria in their internet shopping. And by the verynature of online shopping vs. brick and mortar stores, it is a more "eco" friendly shopping option. There is no gas being used, no carbon emissions are being produced.
Nine out of ten online shoppers are green to some extent, according to a recent poll by online ad network Burst Media. Breaking down that number further, the largest group of almost 44% has green aspirations; meaning they've started letting environmental considerations influence their purchasing, but recognize that they have a long way to go. The second largest group, 37% say they try to be as green as possible. Only 10% of shoppers report not being green at all, and the smallest group, 8.8% have reached their goal of being completely green. What does this mean for your OC based business? Learn more at www.OrangeCountyAdvertising.com