Your website is your new first impression.
Your prospects will judge your professionalism and trustworthiness based on your website. Most mortgage websites today are outdated and unprofessional. Prospects abandon an unprofessional website in search of a more credible one!
Outdated, unprofessional designs include flash intros, website music, shallow content, and requiring them to complete a form at every turn. These elements all discourage visitors and bring down your credibility as a professional. Even worse, flash intros actually act like a locked door to search engines trying to index your website. The flash intros make it hard for google and others to know what your keywords are for searches!
Most prospects visit your website before contacting you to learn about your services and do their "due diligence" in researching you. In this highly skeptical market, an outdated website all but guarantees that these prospects will abandon your site to seek a “more professional looking” mortgage broker or loan officer.
Don't waste your marketing dollars by directing prospects to a bad website. Your offline advertising and campaigns such as direct mail, radio, TV and word of mouth referrals are negatively impacted by an outdated, unprofessional website as well. If you're spending money on advertising, you may be losing them once they go to your website!
It's time to go with a credible website provider who will keep your website professional, credible and help get you found online.
Take our website for a free spin:
Individual Loan Officer website
Company website for multiple los
Comments(4)