How do we educate our friends?!

By
Real Estate Agent with RE/MAX Patriots RS311849

Perhaps everyone has experienced this once: I have a friend who just bought a house from another Realtor who they did not know!!

Our friends may know that we are Realtors, but they are very unfamiliar with how the process works-- maybe its too complicated, although I offer no solution.  

In my situation, my friend believed that he was buying a house without having to pay a Realtor.  The reality is that the listing agent got the call, referred him to a lender, and helped him prepare an offer!  This agent is going to take both sides of the commission no doubt!  But in my friend's head, he never contacted anyone to represent him and was not seeing any commission money coming out of his pocket so he thought he was saving money.

It makes me sick to my stomach for the both of us! He could have been properly represented and I could have been paid for it.

What can I do?

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Rainmaker
449,857
Vickie McCartney
Maverick Realty - Owensboro, KY
Broker, Real Estate Agent Owensboro KY

Hi Nathan~  I am sorry this has happened to you.  But, this has happened to all of us, and if it hasn't, it WILL!  It is just a matter of time.  We can educate our friends all we want, but it boils down to them making their own decisions and sometimes those business decisions do not include us!  Just don't take it to heart.  Shake it off and move on...

Mar 31, 2010 01:45 PM #1
Rainer
67,836
Gary Poppens
Keller Williams Sioux Falls - Sioux Falls, SD

I've had a similar situation happen to me, I guess its just part of being a Realtor. People don't realize we need to get paid to survive. 

Mar 31, 2010 01:46 PM #2
Rainmaker
2,346,102
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

One of the hardest things to deal with is to not take this sort of thing personally.  Imagine the same type of thing happening with a family member, that's even worse.  You can try to educate people, but they'll only absorb what they choose to, don't let it get you down.

Mar 31, 2010 02:08 PM #3
Rainer
232,295
Sara Woolford & Steve Golson, ALHS
iTexas Realty Co. - San Antonio, TX

Hi Nathan-

A lot of friends don't understand how our industry works. I have a different question; Do you know how all of your friends are compensated? Do you always do business with them?

Sometimes, it all works out perfectly in the end.

--Sara in San Antonio

Mar 31, 2010 02:27 PM #4
Rainmaker
507,032
Cal Yoder
Keller Williams Elite - Lititz, PA
Homes For Sale in Lancaster PA - 717.413.0744

Nathan,

This is a tough pill to swallow. Do you market to your friends? Were you making phone calls to your sphere? I have found when I speak directly to my friends or SOI I learn what they are thinking. This is the best way to educate them. Keep making your calls and move on to the next possible deal and client. I would also take the time to explain to your friend how you might have been of help to him (after he closes on this deal). I think you might educate your friend on representation and how your representation will benefit him. Keep your head up.

Cal

Mar 31, 2010 09:48 PM #5
Rainer
131,161
Valerie Sagheddu
Apostle Art Home Staging & Design - Stroudsburg, PA
~Home Staging Professional, Poconos, PA

People just don't know what they don't know!

Apr 06, 2010 01:29 AM #6
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Rainer
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Nathan Krotzer

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