Like most real estate companies, we rely heavily on newspaper ads and real estate magazines to get our listings out in front of the consumers. Our website and our presence on such sites as ActiveRain and Localism also are a major part of our marketing strategies. However, when I realized that even I was getting bored with looking at the sea of houses in the real estate section of the newspaper, I thought maybe it was time for a change...
One day an advertising salesperson from our local radio station came by and left some information on radio advertising. It had never occurred to me to advertise Mike Kelly Realty on the radio, but what was there to lose? I signed up for 2 spots during the day - the first one being during the 7:30 AM news. I write the ads myself and besides giving some background on Mike Kelly Realty, I generally feature a specific property that we have listed.
We been running these ads for several months now and the results have been far better than I expected. People have been telling me that they hear the ads and then add "You're all over the place!" This is music to my ears! The sellers, also, are highly gratified to hear THEIR property being featured on the radio.
I think the fact that people listening to the radio in their cars are more or less a captive audience; even if they aren't consciously paying attention, that information is being filed away somewhere. So the next time you're thinking about marketing, think about radio!
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