Your Google Profile, Local Business Center Listing, and You

By
Home Inspector with Frank Schulte-Ladbeck Professional Real Estate Inspections

Houston is fairly competitive market in the world of real estate related websites, so SEO and SEM in general become factors in a marketing campaign. I wanted to share with you some projects that I am working on to hopefully help you with promoting your own home inspection business. I am sure that you may have taken some of these steps, but you may not have taken a few further actions to help. I have been going through examining (inspecting) results in search engines, to find factors that would help have a site be noticed, so here they are.
    You may have seen that Google is moving moe into the social media world. One basic feature is the Google profile (if you search for Google profiles you will find them). At one point, the profile page was showing up if you searched for your name, but that is not always the case at the moment. However, do not discount the profile. You can add a good deal of information to help promote your business there, including linking to your websites. Here is the interesting thing: if you link to your profile from your blog or other sites, the profile gains authority, which then can be passed onto your site. You should be creating links to your website, but you should also build-up links to your profile. Here is an example of a home inspector profile ;)
    In Houston and San Diego, Google has rolled out a new feature to promote/highlight your Google local business center listing. For $25 per month, they add a litle highlight feature of your choosing, like a link to your site. (This is an advertising link, so it will not count towards linkjuice). Since this was rolled out, I wanted to see what is happening with these listings. These are the lisitngs that show up in the Ten-pack (the businesses listed next to a map in a search) and the business listing  in Google Maps. First, I discovered that most firms do not have a complete profile. When I filled in information to make my listing 100% complete, I found that it helped me move up this list. Next, your proximity to downtown is still a factor in who is placed on top, but not always. Reviews help move your site up. The review can be negative or positive. I was surprised by the fact that businesses did not respond to negative reviews. Google will pull information from many sites to add to your lisitng, which you will have no control over. One of the sites that Google will pull information from is your posts to ActiveRain's Localism, so if you have not posted there, you may want to do so. The other weird fact about these listings is that you may end up in places where you had not intended. A post that I wrote about foreclosures three years ago has been popular in Google for the specific topic. I have been called by Realtors from around the country for advice, and newspapers have interviewed me. Although I do not list foreclosures as one of my categories in the listing, Google rates me high in the Ten-Pack for many foreclosure terms. Here is an example of a home inspection business listing.
    About creating links to your site from Facebook and Twitter: officially these are nofollow links, which means that Google's bot will not go to your site. However, a test was run where it was discovered that Google does follow links from Twitter. If you want you post on ActiveRain or your personal blog to be indexed by Google quickly, then post a link on Twitter. As for Facebook, I have not seen any test proving that the same thing happens. Typically, Facebook is called a "walled garden", since profiles can be private. My Facebook account is public, so anyone can view it. What I have noticed is that posts from public accounts will be picked up on Google Alerts. If the Google bot has noticed the post for an alert, it may also have followed the link as it does with Twitter. I should mention that simply because you have a website/blog does not mean that Google knows about what you have done. You need to be indexed. Once in the index, your page/post can show up in the search results.
    One last tip. If you have an offline ad, be sure to put your website's address in the ad. Most people do not enter the url into the browser's address bar. What they do is type the address into Google. This tells Google that your site is desired, which means that they make it easier to find for the keywords that your are targeting.
    Happy Marketing. I hope that you all have a wonderful Easter (Oh, and not to forget, for those celebrating Passover, I hope that you have wonderful celebrations too).

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Groups:
Home Inspectors
Hill Country Inspector
Home Inspector's Corner
Professional Home Inspectors
Tags:
seo
sem
local business center
google profile

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
4,432,838
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the information. Sounds interesting and worth trying.

Apr 02, 2010 11:24 PM #1
Rainer
407,272
Randy Ostrander
Lake and Lodge Realty LLC - Big Rapids, MI
Real Estate Broker, Serving Big Rapids and West Central MI

I wonder if having people type your url link in wieghs more than clicking on one imbedded into your post?

Apr 02, 2010 11:34 PM #2
Rainer
407,272
Randy Ostrander
Lake and Lodge Realty LLC - Big Rapids, MI
Real Estate Broker, Serving Big Rapids and West Central MI

I wonder if having people type your url link in wieghs more than clicking on one imbedded into your post?

Apr 02, 2010 11:34 PM #3
Rainer
75,699
Frank Schulte-Ladbeck
Frank Schulte-Ladbeck Professional Real Estate Inspections - Houston, TX

Hello Randy- the link in your post weighs more in the sense that it passes linkjuice to your site. It will give your site authority. If they are typing in your name, find your site, and click on it, then Google associates that someone looking for Randy Ostrander wants to see your website. If they type your website url into Google search, then Google assumes that people want the information on that site, so it must have some significance. If many people are typing in that url into search, then Google will decide that your site is really  significant and may move it up in the SERPs. The issue is how they see your site, so it will be moving up in results that they see as significant, which may not be what you want. Lets say you want to be in the top three results for "Big Rapids real estate", but Google sees your site as concerning short sales; you will move up in results about short sales, and not real estate. To find out how Google sees your site, see what they have under their Webmaster Tools as your top keywords.

Hello Gita- this idea is floating around, so I began to try it this weekend. I would like to see what comes of it. In theory, it makes sense.

Apr 03, 2010 01:01 AM #4
Rainer
639,083
Carl Winters
Canyon Lake, TX

Frank: I'll have to try to figure all this out and play around with this information. Thanks for sharing this information with us. I'll be back to check on other folks comments. Ceil

Apr 03, 2010 02:55 PM #5
Rainer
75,699
Frank Schulte-Ladbeck
Frank Schulte-Ladbeck Professional Real Estate Inspections - Houston, TX

Hello Ceil and Happy Easter. I wanted other inspectors to know that they could help themselves by creating this link.

Apr 03, 2010 08:18 PM #6
Ambassador
1,709,615
Dale Baker
Baker Energy Audits and Commercial Properties Inspections - Claremont, NH
New Hampshire Relocation Real Estate Information

Howdy and mornen Frank

I do believe usen this would and does help folks in big City areas, but would not do a whole lot for my business. I go hope it works out real good for you.

Apr 05, 2010 07:58 PM #7
Rainer
107,364
Jay Lloyd
Cape Coral Florida - Cape Coral, FL
Allpro Home Inspection

Hi Frank, thanks for the tips. I'll have to check out google profiles and make some adjustments. jay

Apr 26, 2010 02:54 PM #8
Ambassador
1,709,615
Dale Baker
Baker Energy Audits and Commercial Properties Inspections - Claremont, NH
New Hampshire Relocation Real Estate Information

Howdy and evening to you Frank

Frank, sure do hope you and all the members of your family have had a mighty fine Christmas day!

Merry Christmas


 


Have a Good one
Dale in New Hampshire

Dec 25, 2010 03:47 PM #9
Ambassador
1,709,615
Dale Baker
Baker Energy Audits and Commercial Properties Inspections - Claremont, NH
New Hampshire Relocation Real Estate Information

Howdy and evening to you Frank

Frank,
I was stopping by to if maybe you had posted a new blog post here in the AR community. Sure do hope all is well with you!

Have a good one
Dale in New Hampshire

Feb 25, 2011 12:54 PM #10
Rainer
154,570
James A. Browning
Browning Real Estate School/REO Institute - International, IT
MRE REOCertified(R) SSCertified

Thank you for sharing your blog; we need Real estate Professionals to share their comments and information regarding their markets and experiences. Thanks again from beautiful Colorado; Spring is here in the Rocky Mountains

May 17, 2012 02:02 AM #11
Anonymous
Jake Jamison

My brother is an internet entrepreneur and is always looking for good business centers to work from. Some offer a lot more than others, including free WiFi, snacks, and comfortable work spaces. It is also a hidden gem to have clean bathrooms in a business center.

http://www.lifeworksbusinesscenter.com/Office_Space.asp

Oct 20, 2014 07:30 AM #12
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainer
75,699

Frank Schulte-Ladbeck

Ask me a question
*
*
*
*
Spam prevention

Additional Information