Your Home Will NOT Be in the Paper

Real Estate Agent with Vesta Real Estate Group 9052498

You just put your home on the market for sale.  Excitement builds, the sign is in the yard.  Everyone is asking about the price and wishing you the best of luck

You are still frantic getting ready for the first open house.  Looking over the Massachusetts homes for sale on MLS has been a pasttime of yours for at least a month. 

Boy, you are practically famous... your home is there in the real estate section of the local paper.  Thousands of readers are going to be viewing your beautiful home!

Sorry, Reality here! 

The majority of Serious buyers are NOT looking in the real estate section of the newspaper.

Want to hear the top 3 people looking at the real estate section:

  • Home sellers
  • Real Estate Agents
  • Moms of home sellers

If you are serious about hearing where the Home Buyers are coming from, there is one main source to turn to.  The National Association of Realtors  conducts a survey each year and compiles the results in a Profile of Home Buyers and Sellers.  Over 9,000 buyers and sellers of the past year responded to the survey.

The results of this survey:

3% of home buyers used newspapers and buying guides as their first step taken in the buying process.

47% of buyers researched on-line for homes or home buying information.

In response to additional questions about what information sources were used in their home buying search:

90% Internet

87% Real Estate Agent

59% Yard Sign

46% Open House

40% Print Newspaper advertisement

So, as a smart businessman, when I am given the job of marketing your home for sale, where do you think I invest all my time and energy?  Getting a home in the best possible position on the internet and with the local Realtor community is my main focus! 

Great pictures, virtual tours, staging of a property, Featured internet exposure, and broker tours are the ticket to selling a home!

Of course it is nice to see your home in the newspapers, but unfortunately, it is not even close to being as important as presented well on the internet!

Posted by

Ed Daniels is on Vesta Real Estate Group of Keller Williams.  Based in Metrowest Massachusetts, the Team has served MA since 1998.  Serving the communities of Framingham, Holliston, Franklin, Milford, Natick, Ashland, Southborough, Westboro, Marlboro, Upton, Medway, Sherborn and others. 

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Comments (2)

Doug Rogers
Bayou Properties - Alexandria, LA
Your Alexandria Louisiana Agent

So true. Our paper here in Central Louisiana is so limited almost nobody buys it. Yet, sellers still expect an ad every now and then. I often will ask during the listing presentaion "when was the last time you purchased a local paper? And follow with "when was the last time you were online"?

Apr 03, 2010 09:51 AM
Ed Daniels
Vesta Real Estate Group - Holliston, MA
A Team Working for You!

Doug:  It is tough sometimes to convey the idea of using the highest percentage method of advertising in selling a home because the consumer wants us to spend the money on the 3% of the market that is starting their search in the paper also, right?  As a business person... it is a tough pill to swallow.

Apr 04, 2010 11:20 AM

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