You just put your home on the market for sale. Excitement builds, the sign is in the yard. Everyone is asking about the price and wishing you the best of luck!
You are still frantic getting ready for the first open house. Looking over the Massachusetts homes for sale on MLS has been a pasttime of yours for at least a month.
Boy, you are practically famous... your home is there in the real estate section of the local paper. Thousands of readers are going to be viewing your beautiful home!
Sorry, Reality here!
The majority of Serious buyers are NOT looking in the real estate section of the newspaper.
Want to hear the top 3 people looking at the real estate section:
- Home sellers
- Real Estate Agents
- Moms of home sellers
If you are serious about hearing where the Home Buyers are coming from, there is one main source to turn to. The National Association of Realtors conducts a survey each year and compiles the results in a Profile of Home Buyers and Sellers. Over 9,000 buyers and sellers of the past year responded to the survey.
The results of this survey:
3% of home buyers used newspapers and buying guides as their first step taken in the buying process.
47% of buyers researched on-line for homes or home buying information.
In response to additional questions about what information sources were used in their home buying search:
87% Real Estate Agent
59% Yard Sign
46% Open House
40% Print Newspaper advertisement
So, as a smart businessman, when I am given the job of marketing your home for sale, where do you think I invest all my time and energy? Getting a home in the best possible position on the internet and with the local Realtor community is my main focus!
Great pictures, virtual tours, staging of a property, Featured internet exposure, and broker tours are the ticket to selling a home!
Of course it is nice to see your home in the newspapers, but unfortunately, it is not even close to being as important as presented well on the internet!