Will you pass the test?

Education & Training with Immo-Succès/Realty Success

The Realty Reality of the Month: April 2010

To read this month: Will you pass the test?

News from Sylvia: Gatineau and Québec here I come!

Don't forget: The REALTY-SUCCESS *key Response of the month!

 Happy Reading!


Will you pass the test?

A good friend of mine, a surgeon, gave me a call and asked me to refer to him an agent or broker in his area to help him sell the house he'd owned for twenty-five years.  As he is in a different part of Quebec than I, I quickly refer him to agents I recognized from various ads and banners.  He said he would interview them and make his final choice.

None of them passed the test!

What test?   Well, imagine that he, being a good friend of mine and admirer of my work, he asked each and every agent I recommended if they'd read my books!

And each and every one of them answered "no"! ???

I responded by telling him that his test may have been a little harsh.  After all, I'd only sold 2500 copies of my book since 2008 and there are 19,000 real estate agents and brokers in Quebec!

He gave me an answer that left me speechless: "what about me?" he said. "As a medical professional, am I allowed to not read the latest book or medical journal that contains the article that may save your life?  I'm giving $60,000 for the sale of my home, which is worth more than a million dollars.  I should give it to an agent who reads everything that exists in his trade!"

Hmm! If you know me, you'll know that as much as I loved his answer, I was a bit embarrassed!

Indeed, when I need medical or other help, I expect my doctor or Professional to have read everything in his field, regardless of whether I'm paying by giving money or trust (or both).  What about you?

I've been looking for a chance and appropriate circumstance to tell you about another encounter I had while on a ski trip this winter.  An Air Canada pilot explained that every year, he had to retake a complete battery of tests on navigation and flight simulation in order to keep his pilot's license and his job!  This is considered common practice in his field.  Imagine the stress he must go through, but how secure I feel now when I board a plane.

Hmm, I ask how many amongst you would pass "the test" in your profession?  So, to your Reading my friends!  And the timing is good - I have 500 new books in my basement ready to be shipped! ;-)

I wish for you the road to success and that you should never forget that you are excellent brokers and agents.  You are honest and motivated and never let anyone else believe the contrary, even you!  Happy IMMO-SUCCÈS to all!  Sylvia

News from Sylvia!

Gatineau and Quebec, here I come!  I am continuing my tour of offices throughout Canada and I'll be in Gatineau on April 20th and in Quebec on April 28th for my one day course "Prospecting without Pain!"  Thanks to those of you who refer to me as the "guide to real estate in Canada."  ;-)

Don't give up!  I wish you REALTY-SUCCESS!!   Cheers, Sylvia

 •  *keyResponses for Realty-Success!



¨*key Response¨

Close the discussion and sign


"I met an agent who told me he already has a serious buyer."

;-)) Why not have already signed an offer with this buyer via the agent?  Mr. and Mrs. Seller, I truly believe you may have found the right buyer but now, how do you get them to sign an offer at the price you want?  I am the right person between you and them because I can listen to your needs and am very determined to do whatever I can in order to sell your property as quickly as possible, without hassle, to this serious buyer and his agent.  Trust me.  We will visit some properties for you within the next few weeks.  Isn't that what you want?


Isn't that what you want? J


Then, let's simply sign the contract... so that I can help you get what you want... as soon as possible ... that would be excellent no? :-)

Sign the contract here!     




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David Saks
Memphis, TN

If I ever get a sore on my butt and need a dermatologist I'll check to see if they've had anything published by the Academy of Dermatological Surgeons first.

Apr 05, 2010 03:40 AM #1
Jody Lautenbach
Century 21 Premier Associates - Pella, IA

Sometimes you are so busy that you don't read as much as you wish  you could - need family time too.

Apr 05, 2010 03:49 AM #2
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON


Good points you have brought up and when I read in the annual CREA survey that 84% of real estate professionals did not use social media, no wonder most can't pass anyones test.


Apr 05, 2010 12:53 PM #3
Mahmoud H. Hussein
Montreal West Island, QC

As a business brokers I'm not involved in selling houses but your friend has a valid argument.  A well informed agent/broker is a great asset for the seller in determining Most Probable Selling Price attracting serious buyers and reducing bargaining period (offers & counter-offers).   



Apr 09, 2010 02:35 PM #4
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