The Tools You Need for Real Estate Marketing Today

Real Estate Agent with Marketing Coach - ERA Brokers Consolidated Utah 9130327-AB00  

Important Tool #1: Your Own Site/Blog

The most important and indispensable tool for Real Estate Marketing today is your own site. By this I mean YOUR own, not one of the many millions of template sites that your brokerage may provide, under their server space. You need a stand-alone site that will be yours, no matter where you decide to hang your license. You don’t want to have to start all over again if you decide to move. The first step in Real Estate Marketing is building a good, credible and professional looking site. My suggestion is to have a Blog as your main site, because of the functionality, and appeal to the search engines to get ranked higher. Your site is the jump off point of all your marketing efforts. Thus, you must first build a user-friendly site, which will appeal to your prospects and encourage them to click on the links to the service you are promoting. Therefore, you must first concentrate your efforts in building a site that will cater to what your prospects need.

Important Tool #2: Quality Content

One of the most powerful tools for building quality content for your site is writing relevant and informative articles. Consider this, almost all web users go online to look for information, not necessarily to go and buy something. Above all else, make your website full of original, relevant and useful content. People will love articles that are appealing and helpful. Keep in mind that, on the Internet, content is still king and good quality content will not only build your credibility, it can also help you achieve a higher search engine ranking. By posting relevant and useful articles, you establish yourself as a credible expert in the field, making you more-trustworthy and reliable for the services you provide. Establishing a good reputation on the internet is a good step in building loyal prospects, and articles help establish credibility.

Important Tool #3: Incentives

You must always be one-step ahead of your competition to ensure that you capture a significant share of your target market. Therefore, you must use every possible means to encourage people not only to visit your site but also to click and proceed to the websites of the products and services you are promoting. Building an opt-in email list is one of the best ways to gather prospects. Offer a free report, free access to a database (IDX), or a free monthly newsletter, to obtain their contact information. This way you can build a database of prospects that you can keep in contact with on a regular basis. The important thing about Real Estate is being in front of your prospect at the time that they are ready to move forward.

Important Tool #4: Link Popularity

The importance of driving highly targeted traffic to your site cannot be emphasized enough. The all-important web traffic is at the top of the list of the most important success vehicles in the affiliate marketing world. Attracting people to your site should be the first step you should carry out. Do what is necessary to achieve a high search engine ranking. Link Popularity is one of the factors that search engines use to determine search engine rankings. Therefore, to enhance your link popularity, you must have an aggressive link building campaign.

One of the best ways to do this - for free - is by submitting articles as mentioned above, with a link to your site’s domain name in the resource box. Submit to related e-zines and free article sites, like EZineArticles, or AffSphere. You will not only gain exposure, you will also have the opportunity to advertise for free, just include a link back to your site. The more sites you submit your articles to, the better your link popularity is. It’s important to remember, though, when submitting to many article repositories, that you make your articles original, relevant and useful so that more websites will pick them up and post them.

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Michelle has over 16 years of internet marketing experience, and has recently developed a program to assist other Realtors in learning how to set up and grow their business utilizing the tools that today's technology provides.  Secret Agent Blueprint teaches Realtors how to harness the internet to create a lead generation system that will generate quality leads for themselves, without paying some high-priced lead company for leads that don't ever amount to anything.  Using today's technology, Realtors can easily dominate their market.

Be sure to check out Secret Agent Blueprint to find out more about this step-by-step program.



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  1. John Pusa 04/06/2010 04:02 AM
Real Estate Technology & Tools
The Art Of Marketing You
Running a Brokerage
WEB 2.0 Marketing on Steroids for Real Estate
internet marketing
real estate marketing
online business tools

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Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

And someone to do all this for you that knows what they are doing. I really think it's important to know what you are and are not good at.

Apr 06, 2010 03:41 AM #1
Tamara Camden Vacation Rental Agent
All Rentals 2 Remember, inc. - Key West, FL

Hi Michelle, I think you are on target for what is important with real estate marketing.  I will need to re-evaulate some of these tools you mentioned to apply to my marketing.  Thank you!

Apr 06, 2010 03:42 AM #2
Michelle Fradella-Barfuss
Marketing Coach - ERA Brokers Consolidated - Salt Lake City, UT
Author of "Top 10 Mistakes Agents Make When Market

You can outsource a lot of this, but ultimately it needs to be in your own voice, and personable.  You can't get that from outsourcing.

Apr 06, 2010 03:44 AM #3
Vienna Bello
Liberty Realty, LLC - Jersey City, NJ
Real Estate Sales, Rentals & Consulting, GRI, SFR


This is great advice.  I just started reading "Search Engine Marketing, Inc. ~ Driving Search Traffic to Your Company's Website" by Mike Moran and Bill Hunt.  It's very interesting.  Thanks to ActiveRain, I'm just learning about all this stuff... I had no idea!

Thanks for sharing!

~ Vienna

Apr 06, 2010 03:56 AM #4
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Michelle - Those are great real estate tool. Thanks for sharing them.


Apr 06, 2010 03:59 AM #5
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Hi Michelle,  Great list.  I think that the current hyper local contest will help agents write more relevant content.

Apr 06, 2010 04:12 AM #6

Forgot the biggest tool of all ............  Relationship Marketing. Since over 85% of all Top Producers business comes from repeat/referral business from curent clients and sphere of influence .... concentrating on new business is a huge mistake that most realtors make. I assure you, the Top Producers are glad you are !

Apr 06, 2010 10:13 AM #7
Michelle Fradella-Barfuss
Marketing Coach - ERA Brokers Consolidated - Salt Lake City, UT
Author of "Top 10 Mistakes Agents Make When Market

Hi Nancy. 

Yes, Relationship Marketing is most important, and if you have these tools in place, you will be able to keep up with building and maintaining relationships for your business.  It is amazing how many agents forget about maintaining relationships with those they have already done business with, versus always running after the new clientele. 

If you set your systems up right, you can do both.


Apr 06, 2010 10:23 AM #8
Dana Ash-McGinty
Ash McGinty & Co. - Washington, DC
Principal Broker

Good information! Thanks, Michelle

Apr 08, 2010 12:29 AM #9
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