As the Managing Broker of Park Mason Brokers, a small boutique brokerage in Atlanta, GA, I've compiled a list of "5 Things I Wish Every New Agent Knew".
1.Education, Education, Education
Education is very important as a real estate professional. (Yes, the education never ends!) It is important for agents to educate themselves on the business of real estate, real estate law, properly utilizing all the features of the local MLS, their market and everything in between. I think all agents should make a goal of taking some type of real estate related course every quarter. There's always something new to learn and we should strive to be experts in our field.
2. Personal Branding is important.
Although, I am the Managing Broker of a real estate brokerage, I believe it's important for agents to use their marketing dollars and time branding themselves. I think it's a good idea to have a professional (more on this next), personalized e-mail address and website. Although it's great to be affiliated with a great broker and brokerage, when you are dealing with the public, you are selling YOU.
3. Be Professional!
I see this ignored most often when reviewing agents e-mail addresses. E-mails such as: hotchick@yahooo and vodkaluvr@hotmail are not professional e-mail addresses. It is much better to use a company sponsored e-mail address or for a small investment of $11 or less, you can purchase a domain name and for FREE you will be able to set up a professional e-mail address with your new domain name (even without an actual website). I have personally used www.godaddy.com and www.namecheap.com for domain name purchases.
4. Spend Some Time Each Day Prospecting
I admit, I am guilty of not always doing this myself. But, to keep the sales cycle going and not have "dry spells" it is important to spend some time each day prospecting. Often, we spend all of our time working with current clients that when we have them all closed- we find that we no more work! The only way to change this is to schedule some time each day prospecting. If you make this a habit early in your career, the more successful you will be.
5. Always Be Ethical
Always do what's best for your client even if that means losing a sale. If you do this, you will always have business. We have to remember that we are professional advocates for our clients. It is our responsibility to guide our clients in a fair, ethical manner. Always remember this.
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