Trulia Launches Rentals- What Does This Mean for the Industry

Real Estate Agent with Myrtle Beach Homes Blog

I was really excited this morning to see the big news from Trulia.  In case you missed it, let me give you the highlights.  Today Trulia announced the launch of their Homes For Rent Page.  This opens up an entire new avenue to both buyers and those in the real estate industry.  Landlords, property managers, real estate agents & brokers can all list their homes for rent on Trulia. Millions of homes for rent will be added making it the largest website for consumers for find homes for rent in their area. 

Why is this a big deal? According to the press release that Trulia released stated the following:

  • 30% of consumers consider renting and buying at the same time and need more tools to help make better decisions (Internal Trulia Data)
  • Home ownership levels are now back at the same level as 2000 and hit the peak in 2005
  • Shift in consumer behavior – Hitwise data: Sum of the market share of ’sale’ terms declined slightly from 2.74 percent to 2.53 percent, while the sum of the market share of ‘for rent’ terms increased 46 percent, from 1.96 percent to 2.86 percent.
  • One year ago only 3 rental sites were in the Top 20 for the real estate category and now there are 7 rental sites in the Top 20 according to Hitwise
  • 60% of adults strongly/somewhat agree that renting currently makes better financial sense at this point in their life according to recent survey from Trulia/Harris Interactive

So what are some of the features? 

Rent vs. Buy Calculator- This is a great thing that allows consumers to decide whether buying or renting is going to be a better financial decision at this time in their life.   A consumer can simply input a purchase price, down payment, monthly rent, and a time frame.  They will get instantly a quick summary of what it would cost to purchase a home versus renting during that same time period.  Here is what the results look like:

Rent Vs. Buy

Local Ratings & Information- Renters can also get local information on all types of things from cleanliness, safety, weather, & much more through an integration with Yelp &  This way when a consumer is thinking of renting a home, they can make better informed decisions on the area.

Advanced Searching- This is something that is really cool to me.  It allows someone looking for a home for rent to search by keywords for a specific type of property.  So if you are looking for a waterfront penthouse, you can do so.  Not only can you search these homes while on the web, but you can also search homes for rent through Trulia's mobile website. 

Rental Alerts- Many times consumers fall in love with a particular area or community that they would love to rent a home in.  Trulia no offers the ability for a consumer to set up alerts to know when a new property comes available for rent instantly to their email. 

I think this is some really great news for consumers who want to know whether or not renting or buying is better in these economical times.  For those in the real estate industry, this is also a huge thing that allows you to publicize your rentals on one of the worlds largest real estate websites for FREE!

So make sure to go over to Trulia and check out their new For Rent Section.  Down at the bottom of Trulia's Announcement, "Trulia Launches Rentals" from this morning is the information on how to submit your rental listings.


Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. D B 04/07/2010 04:40 AM
  2. Wallace S. Gibson, CPM 04/07/2010 05:18 AM
  3. Harry F. D'Elia 04/08/2010 07:10 AM
  4. Frances Flynn Thorsen 04/08/2010 08:55 AM
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Catherine "Cathy" Chaudemanche- Edison, NJ
Metuchen Keller Williams Elite Realty / Middlesex County, NJ - Edison, NJ
Full Time, Informed and Involved- Results Driven

I work a lot with Trulia. I received their email yesterday. I think this is something they were working on for a while...

Apr 07, 2010 10:32 PM #41
Pam Turner, REALTOR®, e-PRO®, SFR
Century 21 Belk Realtors Dalton GA - Dalton, GA

I saw this yesterday, but I don't work with a lot of rentals so didn't get very excited about it -- glad to see some are!

Apr 07, 2010 11:31 PM #42
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Jeremy I saw it yesterday and didn't have time to explore it.

I have two thoughts:

1) It will be good for the consumers to have this venue to look for rentals on.

2) My team gets lots of rental leads, they are very stressful and more time consuming than sales, we have to pull the credit, go over the credit with our sellords  (Sell Lords)

3) Renters can go back to the hotel at night and pick up a paper and then you lost out on the 500.00 commission you were going to make.

4) Agents removing them when leased.

Ok this is more than 2 but we have been dealing with leases in Mi for several years.




I am not blaming Trulia for homes still on their site, but there has to be a way to purge the bad data when things sell. or lease.


Apr 08, 2010 12:25 AM #43
Charlie Ragonesi - Big Canoe, GA
Homes - Big Canoe, Jasper, North Georgia Pros

Hey Jeremy thanks for the post. I tried to talk to you a bit at Re Tech south But when I had some free time I could not find you. Maybe next year

Apr 08, 2010 12:26 AM #44
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Jeremy, I can see where the "Rent vs buy calculator" would be very useful in the decision making process. Thanks for the info.

Apr 08, 2010 01:27 AM #45
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author


Well and thoughtfully presented. We are in a renters market and this data is appropriate.

Thank you

Apr 08, 2010 02:04 AM #46
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Thanks for the information.  This will be a great help to Landlords, Tenants and Realtors!

Apr 08, 2010 03:29 AM #47
Peter Di Eduardo
West End Residential - Morristown, NJ

Looks good. I typically only list rentals as exclusives; I have greater success in renting them myself plus I collect both sides of the commssion which is usually 1-month's rent.

Apr 08, 2010 03:38 AM #48
Rudy Bachraty
Director, Communications & Partner Strategies, WellcomeMat - Fort Collins, CO

@Charita - Nice to hear.

@Christianne - Thank you. Having a Rent vs. Buy calculator is a great tool for those on the fence.

@Michelle - Thanks1 I agree. The more places you can get your rentals noticed the better.

@Christopher - You made me chuckle there for a sec :) Seriously, I'm happy you like our Trulia Voices Q&A. Many agents find great value in the free services we offer and do quite well. But then we have others that want to do we based on feedback we try and build products professionals want. Again, they're not for everyone. So use what works best for you.

@Scott - "I like the calculator ... just met a guy last week and he told me that they were prequalified but that the wife threw a fit once she learned how much interest that they would pay over the life of the loan. This calculator would show her the reality of not buying! I asked to sit down with them since the last agent seemingly gave up."

- This is a great example of how an online tool like a our Rent vs. Buy calculator, with the expertise of a local agent, can help consumers make better informed decisions.

@Chris - "Hi Jeremy -- Very useful info, I was not aware of it, so thank you.  Finding rentals (not unlike open houses) seems to be spread out in a decentralized fashion, and I know consumers find it frustrating to find everything."

- Hopefully, this is something that we can help improve.

@Andrew - We don't provide estimates on values. We do show resent sales/comps. Our rentals are coming direct from brokers, MLSs, Landlords and 3rd party rental sites. Any listing data, no matter what site, is only as good as the source who originally provided it. Hence, it's very important for everyone to update the status of each of their properties to make sure they are up to date.

@Aaron - Awesome ;)

@Carla - "I heard about this on NPR this afternoon but this is a great update beyond the headline" 

- That's fantastic to hear.

@Lisa - "This is great news! I'll have to get my newest rental listing on there right away =)  And the increase in rentals is a huge jump!"

- Excellent. Good luck Lisa!

@Lynn - "Got the Trulia email today ~ loaded a rental listing ~ now just need a tenant.  This has got to be a good move for the site."

- Great, Hopefully you'll fill that vacancy soon.

@Dora/Vincent - We do get listings from some MLSs, brokers, agents, landlords and 3rd party rental sites. Submitting Rental listings are free just like we have had for sales listings. And I agree that listings should be updated by the listing agents/brokers as the status changes.


- I agree. Our system automatically does this when the feed source is updated. That's the key, updating the feed source.

@Charlie - I was at RETECHSOUTH too. Did you enjoy it?

Thanks all!

Rudy from Trulia







Apr 08, 2010 10:08 AM #49
Jeremy Blanton
Myrtle Beach Homes Blog - Myrtle Beach, SC
Myrtle Beach REALTOR®-

I think I just got hijacked by's ok, I like the guy.

Apr 08, 2010 02:05 PM #50
Jeremy Blanton
Myrtle Beach Homes Blog - Myrtle Beach, SC
Myrtle Beach REALTOR®-

Charlie- You were at RETSO?  Man, I missed ya! You should've stopped me or interrupted me from whatever I was doing!

Apr 08, 2010 02:05 PM #51
Mary Jo Quay
Remax Results - Edina, MN

If anyone is looking for rentals for clients, they know it is grab bag of web sites to search and many of the listings are dated.  When individual investors list their properties they forget to remove them, and leave them us for months.  Hope this helps. 

Apr 08, 2010 03:44 PM #52
Bill Travis
Captain Bill Realty, LLC - Gilbert, AZ

Very interesting and thanks for sharing. I agree with Mary Jo Quay that many of the listings are outdated. It's the same with homes for sale that people find on the itnernet. I would with relocating buyers and send them automatic daily updates from their criteria direct from my MLS. Yet they go and search on other sites, and send me mls numbers to check out and I find they're been sold for awhile.


Apr 09, 2010 12:33 AM #53
MeLisa Minter, Realtor
RE/MAX Space Center - Taylor Lake Village, TX
Taylor Lake Village Real Estate Broker

This is good info to know.  Leases are outperforming Solds in many areas of the US.

I can advertise a lease and get overwhelming response.  But when I advertise a new listing, the response is only minimal.  This is a great indicator of where we are in the market.

However, I totally have to agree with Missy, that working with tenants is very time-consuming and they can jump ship faster than potential buyers. 

I have tried to implement a system that's more productive for me, because the good thing about leases is that they can close in days and some money is better than no money.

Apr 09, 2010 01:41 AM #54
Rose Marinaccio
Coldwell Banker Residential Properties - Scarsdale, NY

Now people doing a search can rely on practically one website for all of their information. Go Trulia!

Apr 09, 2010 01:55 AM #55
Dan Quinn
Berkshire Hathaway HomeServices PenFed Realty - Silver Spring, MD
Dan Quinn

No surprise to me that rentals are up.  With all the short sales and foreclosures that have occurred, these former homeowners are now looking to rent.

Apr 09, 2010 01:58 AM #56
Ray Saenz
Exit Realty Laredo - Laredo, TX
Homes for Sale in Laredo, TX - Texas, Realtor

It means for the industry that it's another website competition for Zillow and also means that more people who can not a home will search on zillow and trulia of course I'm a little bit sarcastic but that's what will happen :)  great blog !


Apr 12, 2010 04:38 PM #57
Steve and Jan Bachman
RE/MAX Gateway, Reston, Herndon, Ashburn, Sterling, Fairfax - Herndon, VA
Realtors - Northern Virginia

Ditto Missy Caulk,

we spend so much time saying "no that listing went under contract weeks ago. Please use our website which does not send you sold, or under contract properties" Current data is king...if it ain't available no more get it off!!!!

Apr 13, 2010 03:52 AM #58
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Can't find a reason to care about rentals??

Apr 14, 2010 01:47 AM #59
Mirela Monte
Buyers' Choice Realty - North Myrtle Beach, SC
Myrtle Beach Real Estate

Jeremy:  Thank you for posting this!

Now featured on the Optimist Group.

Apr 18, 2010 09:05 AM #60
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