Be the Master of Your ActiveDomain!

By
Services for Real Estate Pros with Capture 2 Close

As Jack Nicklaus once said, "Golf is a game of inches and the most important are the 7 between your ears."

I say the same is true about Real Estate.

If I’ve said it once, I’ve said it a thousand times, “It’s the little things in this business that make the BIG DIFFERENCE.”

I like to use my trusty golf analogy when explaining this to clients and others.  Most everyone even vaguely familiar with the sport of golf is also familiar with the names of the top golfers. Due to their status, names like Tiger Woods, Phil Michelson, Paul Casey, Sergio Garcia, Vijay Singh, and Ernie Els often ring a familiar bell.

But if you were to look at the top 100 golfers, you would see that barring the few at the top of the list, very little margin in ranking points separates numbers five through 100.   After one good tournament, a golfer can charge up the list. After a bad showing, they can plummet. But the variance between players is very small.

The same factor applies to real estate agents.  Every agent who shares your market has passed the same state exam that you did, so there is often very little difference in the range of services to offer prospective Listing Clients.  The challenge lies in how to separate yourself from your competition when vying for business within the same market pool.

Capture 2 Close adds the perfect accompaniment to separate those agents on the leading edge of technology from those whose marketing methods remain behind the times.

C2C’s advanced communication technology is an essential tool for Listing Presentations to impress sellers who are motivated to place their property’s information into the hands of as many prospective buyers as possible. Sellers appreciate an agent who refuses to allow the 77% of ALL BUYERS who first preview homes by driving through neighborhoods to pass by without recourse.

The more prospects with 24 / 7 access to a listed property’s details, without having to leave the car, the better the chances of kindling a Buyer’s interest.   C2C’s dynamic marketing materials assist Agents during Listing Presentations, ultimately translating into listing success for Agents.  I’ve yet to meet the agent who enjoys maintaining flyer/brochure boxes!

Capture 2 Close is one of the “little things” that makes the BIG DIFFERENCE to Sellers, and will make a BIG DIFFERENCE in your business!

Contact us for more information at www.Capture2Close.com or email us at agents@capture2Close.com.

Dan Nevitt
Capture 2 Close

Comments (2)

Wayne and Lynda Gomillion
Real Living Hagan Realtors | Pinehurst ~ Southern Pines, NC - Pinehurst, NC

Dan, Thanks for the insightful post!

Apr 08, 2010 12:58 PM
Dan Nevitt
Capture 2 Close - Flower Mound, TX

Wayne and Lynda, thanks for taking the time to read our blog & to post a comment! 

Apr 08, 2010 01:11 PM