Employer sponsored block parties can be a win-win situation for both the employer, employees and local business owners. It is a great opportunity for all because it builds relationships between businesses, it provides an affordable employee event and it allows local businesses to showcase their products and services.
On April 6, 2010, AmerenUE reached out to the Lafayette Square business community and sponsored its First Annual AmerenUE Block Party. The Block Party was held in the atrium and conference center of AmerenUE's corporate headquarters located just North of the Lafayette Square neighborhood. The Block Party was held from 11 a.m. to 2 p.m. and featured local Lafayette Square businesses. The Block Party raised the visibility of Lafayette Square's local businesses and created a bridge between these businesses and employees of AmerenUE. In today's commuter society, this personal one-on-one approach to marketing generated immediate interest among AmerenUE employees to explore the benefits of Lafayette Square. Over 300 AmerenUE employees and 30 Lafayette Square businesses participated in the event.
Members of the Women's Council of REALTORS® are active in the communities that they serve. Participating at this year's AmerenUE Block Party were:
- Michelle Silies/PREA Signature Realty
- Liz Zempel/Duffe Nuernberger Realty
- Scott Holdridge/State Farm Insurance
In addition, the following Lafayette Square 2009 WCR Expo and Fashion Show supporters participated in this AmerenUE Block Party:
- Park Avenue Coffee
- Looking Glass Designs
- Ricardo's Italian Cafe
- Vino Viate Gourmet Wine Shop
- Sqwires Restaurant
- PREA Signature Realty
AmerenUE, in addition to sponsoring the Block Party, also presented a generous check for $10,000 to the Lafayette Park Conservancy. Congratulations to AmerenUE for organizing a great event for its employees and the local businesses of Lafayette Square.