Over the last few days at my local Starbucks, I've been interviewing more real estate people (realtors, agents, appraisers, lenders, escrow, title, and home warranty) than you can think of as I'm starting to see a trend that is becoming more pronounced than I've seen over the years. Namely, its the title of this blog entry.
CREAM RISES TO THE TOP.....GUNK GETS STUCK AT THE BOTTOM!
What I mean is that when the market starts to slow down as it has recently, I've noticed that the people in the business that know what they're doing have an eerie calm about them because they're working from a position of strength (knowledge, faith, experience, creativity, marketing) that I do not beleive I ever noticed until now. I've often been told this is how I've operated, but never put much though to it, as I tend to be pretty low key, even when I'm steamed inside. Of course, the other side of this coin, is that those that are not doing so well are willing to lie, cheat, and steal to make a buck. I recently interviewed an agent that claimed to know the foreclosure and short sale market extremely well, and that they had chosen to advise a client. Whatever knowledge they had was about 30 seconds deep, like a sound bite on tv, so the advice they were giving their client was sure to put them in a worse situation than they were already in. I politely recommended that they "think it through" before providing a recommendation as they did, so that during this challenging time in real estate, we can prove to the general public that the industry as a whole has the consumers best interests at heart.
So my challenge to everyone is this:
Provide 2 unique thoughts (short and sweet) to share with someone in our field so that they may understand that real estate is cyclical, and that during this time, it is even MORE CRITICAL than ever to make sure that you are worthy of being called one of the "good ones", by providing customized advice that REALLY looks at the specific scenario thoroughly.
I have my thoughts, and I'm wondering how to convey a positive message along to some of these naysayers that are giving our industry a bad name.
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