PLEASE STOP USING ALL CAPS!

By
Services for Real Estate Pros with RealSatisfied

THIS QUALIFIES AS A RANT.

ALL CAPS

I SEE THIS PRACTICE ALL THE TIME, AND I CAN'T TAKE IT ANYMORE.

YOU'VE SEEN IT TOO... AN MLS OR REALTOR.COM LISTING, A POST OR A DESCRIPTION IN A REAL ESTATE SHOW, AND THE ENTIRE TEXT IS IN CAPS.... LIKE THIS. HELLO? THIS SEEMS SO BASIC TO ME.

IT'S OBVIOUSLY NOT BASIC. I JUST FINISHED VIEWING A SHOW WITH A DESCRIPTION JUST LIKE THIS AND IT SENT ME OVER THE EDGE... AND THERE WERE NO PARAGRAPH BREAKS. THE STARTLING PART WAS THAT IT WAS PRODUCED BY A VERY GOOD REALTOR WHO OTHERWISE CREATES EXCELLENT SHOWS. SHE IS NOT ALONE. THIS HAPPENS WAY TOO OFTEN.

WHY? ARE PEOPLE COPYING AND PASTING FROM SOMEWHERE ELSE THAT AUTOMATICALLY PUTS EVERY WORD IN CAPS? ARE CAPS AND USING ARCHAIC ABBREVIATIONS A HOLDOVER FROM THE MLS?

WHATEVER THE REASON... PLEASE STOP. YOU'RE KILLING YOUR READERS. AND ME.

 

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jeff turner

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Rainer
21,125
Dawn DeGroff
Fredericksburg Realty, Inc - Fredericksburg, VA
Sharon that works most of the time...I wonder what the study says about names like mine DeGroff?!  It drives me crazy when my kids do not use the capital G.
Sep 07, 2007 11:45 AM #68
Rainmaker
1,203,313
Jeff Turner
RealSatisfied - Santa Clarita, CA
:)
Sep 07, 2007 11:52 AM #69
Ambassador
1,240,616
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)
Jeff - This is so accurate.  It's one of my biggest pet peeves.  It seems much worse when you combine all caps with poor spelling and poor grammar.
Sep 08, 2007 06:25 PM #70
Rainer
1,490
Peter Porcelli
Marietta, GA
I've noticed this ALL CAPS thing with agents, as well. I believe it's a hold-over from the old intranet-style MLSs where the only way to post listings was in ALL CAPS (remember those days?). My observation has been that it's mostly "seasoned" agents that commit this internet faux pas.
Sep 09, 2007 03:16 AM #71
Rainmaker
168,977
Linda Davis
RE/MAX Home Team - Gales Ferry, CT
PETER - YOU CALLING ME OLD YOU LITTLE WHIPPERSNAPPER????
Sep 09, 2007 03:18 AM #72
Rainer
301,220
Vicente A. Martinez
Prudential Douglas Elliman Licensed Real Estate Salesperson - Woodhaven, NY
Realtor, Brooklyn - Long Island - Queens Homes
Hey Jeff. I've seen this happening more and more. Craigslist ads (the headlines at least) are practically written in all caps (in my area). So I'm keeping it short and simple and standing out by not putting my headlines all in caps. A typical ad would read $$$$$$$$$$$$$$$$$HANDYMAN SPECIAL$$$$$$$$$$$$$$$$$ (with so many of those it doesn't attract readers) vs. my post - handyman special - It's so small compared to the other ads that I've found that I get more hits (redirects to my site) from keeping it simple.
Sep 09, 2007 05:11 AM #73
Rainmaker
237,535
Marlene Bridges
Village Real Estate Services, Inc. - Laguna Hills, CA
Laguna Homes|Laguna Condos|Laguna Real Estate

i Believe That Many People Use All Caps Because That Precludes Having To Possess A Knowledge Of Which Words Should Actually Be Capitalized. 

Thank you for saying what many of us are thinking and not saying.  Big hug to beautiful Rocky.  You're a very lucky man.

Sep 09, 2007 10:26 AM #74
Rainer
48,029
Jolynne Photography, Creative Wedding Photography, Family Portraits, Bar Mitzvahs
Jolynne Photography - Hemet, CA
Bat Mitzvahs, Senior Pictures, Event Photography

Jeff has officially busted a caps on our a@$es.

Sep 09, 2007 06:58 PM #75
Ambassador
1,552,831
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"

RE/MAX Allegiance has a listserve for its' 1600+ agents.  Yup, there are people on there who think their post gets more attention if it is in caps and do it regularly.  I am not so sure it is rudeness as much as it is not knowing what is proper writing etiquette.

Karen

Sep 09, 2007 10:34 PM #76
Rainer
75,626
Ann Guy
NA - Allentown, PA

LOL Nice post.  If something is all in CAPS, I don't bother to read it...normally.

You can thank Carnac that I got through this one 8^) .

Sep 10, 2007 08:22 AM #77
Rainmaker
1,203,313
Jeff Turner
RealSatisfied - Santa Clarita, CA
I thank Carnac for many things!
Sep 10, 2007 09:01 AM #78
Rainmaker
168,977
Linda Davis
RE/MAX Home Team - Gales Ferry, CT

I heard that. 

Sep 10, 2007 09:13 AM #79
Rainmaker
1,203,313
Jeff Turner
RealSatisfied - Santa Clarita, CA
Of course you did!
Sep 10, 2007 09:21 AM #80
Rainer
8,154
Sue Shockley
Setting the Space - Plymouth, MA

I have to laugh. Today for the first time I published a vflyer.  This has taken a while seeing that I am technically challenged.  I sent it out in all caps.  Whoops!  Thanks for the advice.  I am on this huge learning curve and I am alright with that.  I would rather be told what is expected.  This is what is so great about  Active rain.

I have now signed up for res shows.  We'll see how long that takes!

Sep 10, 2007 11:30 AM #81
Rainer
3,059
Sean Taylor
Domaine Real Estate - Santa Rosa, CA

How about all the caps that are used in all the documents coming out of our nations law offices.  I just got through reading a 72 page CC&R document for a new subdivision and there were at least a dozen different 1-2 page sections ALL IN CAPS.  Reading this can LITERALLY give you a migrane. 

Glad to hear there are so many anti-CAP-ites!  Go lower case!

Sep 13, 2007 03:42 PM #82
Rainmaker
1,203,313
Jeff Turner
RealSatisfied - Santa Clarita, CA
GO LOWER CASE!!!
Sep 13, 2007 04:23 PM #83
Rainer
38,123
Nick Van Assche
Sea Glass Properties - Charlotte Amalie, VI
Owner/Broker of Sea Glass Properties

Great post Jeff. I really emphasize this in my email marketing class. Everyday I get emails from agents who type in all caps... it drives me crazy!

Sep 26, 2007 01:27 PM #84
Rainmaker
1,203,313
Jeff Turner
RealSatisfied - Santa Clarita, CA
Thanks, Nick. As you can see from the comment stream... it drives most people nuts. Yet, many still do it. Perplexing. 
Sep 26, 2007 06:11 PM #85
Anonymous
Paul Morello

With all the problems in the world this is what you fixate on? GET OVER YOURSELF BUDDY!!!!! and concentrate on a real problem!!!!!!

Feb 15, 2010 02:09 AM #86
Anonymous
SHUT UP ABOUT IT

I SHOULD BE ABLE TO WRITE THE WAY I LIKE. IN MY OPINION IT IS EASIER TO READ ALL ONE SIZE LARGER PRINT NOT HARDER. WHOEVER MADE THIS CYBERSACE RULE UP IS AN IDIOT TO BEGIN WITH AND IT SHOULD BE ELIMINATED BECAUSE IT IS THE EXPLANATION POINT THAT INDICATES YELLING!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Feb 15, 2010 03:15 AM #87
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