THIS QUALIFIES AS A RANT.
I SEE THIS PRACTICE ALL THE TIME, AND I CAN'T TAKE IT ANYMORE.
YOU'VE SEEN IT TOO... AN MLS OR REALTOR.COM LISTING, A POST OR A DESCRIPTION IN A REAL ESTATE SHOW, AND THE ENTIRE TEXT IS IN CAPS.... LIKE THIS. HELLO? THIS SEEMS SO BASIC TO ME.
IT'S OBVIOUSLY NOT BASIC. I JUST FINISHED VIEWING A SHOW WITH A DESCRIPTION JUST LIKE THIS AND IT SENT ME OVER THE EDGE... AND THERE WERE NO PARAGRAPH BREAKS. THE STARTLING PART WAS THAT IT WAS PRODUCED BY A VERY GOOD REALTOR WHO OTHERWISE CREATES EXCELLENT SHOWS. SHE IS NOT ALONE. THIS HAPPENS WAY TOO OFTEN.
WHY? ARE PEOPLE COPYING AND PASTING FROM SOMEWHERE ELSE THAT AUTOMATICALLY PUTS EVERY WORD IN CAPS? ARE CAPS AND USING ARCHAIC ABBREVIATIONS A HOLDOVER FROM THE MLS?
WHATEVER THE REASON... PLEASE STOP. YOU'RE KILLING YOUR READERS. AND ME.
