As the economy has changed, more and more agents are looking around for something to save their business. The volume of ranting is increasing and the level of despair is palatable. And the irony is this: it's normally markets such as this that drive those losing jobs in other professions to take a serious look at becoming a REALTOR®. In the meantime, so many of our colleagues are headed down the proverbial anchor chain to get off the boat and onto dry land before the ship goes down.
It goes without saying that desperate times require bold and innovative solutions and business models. This is not time for "business as usual." A classic definition of insanity is "doing the same thing over and over yet expecting a different result. Yet I see just that: REALTORS® cranking up the business models of the 70's and 80's and hoping that the sweat and effort will produce some much needed results.
It will produce results, alright, but, in most cases, not the results they are looking for.
We no longer stand and talk over our rear fence to the neighbors. For the most part, our children no longer play in the middle of the street with the other neighborhood kids. We come home and sequester ourselves: we approach our homes, drive over the moat, enter our castles, pull up the drawbridge and hunker down in front of our entertainment systems to relax. Want to talk to friends? We check our phones for tweets and fire up our computers to get onto Facebook. The only person we want to see at our front door is the dude with the pizza in his hands.
It's a different world. Yet so many REALTORS® haven't turned the corner of realization. I'm amazed at how many REALTORS® are still functioning without a net. That's right. A net.
Click here to see the 5 critical reasons you need a net.
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