Real Estate Home Staging is More than Mowing the Grass.

Real Estate Broker/Owner with Carlson Properties 325-721-2429 0528582

Each of the last three  days, I have gotten a phone call asking me if my company needed someone to mow the grass.  Each time, I think  hey wait a minute, I had my grassed mowed last week, the next door neighbor just mowed their grass and then there's the other neighbor that seems to always need their grass mowed.  Why aren't  these grass mowers calling them instead?grass

Then it dawned on me.  My real  estate staging advertising dollars are at work.  In the business and service section of the local newspaper, Abilene Reporter News,  my staging business "STAGE IT" is listed under home staging.  I also have a display ad in the  "yellow" pages of the local Names & Numbers phone book.

There you have it three calls to mow my grass, the next call should be to Stage to Sell, don't you think?

Now everyone usually figures out that you need to mow the grass to sell your house.  Most sellers finally concede the point that they have to clean the house, but some seem to draw the line at cleaning the oven!  I would like to have five dollars for every dirty oven I run across, five dollars a pop  would go a long ways  toward the electric bill.

Oh, if it were that easy to stage, mow the grass and clean the house including the oven.

There's more to homestaging than mowing and cleaning.  Home Staging is an individualized plan to market a home to a targeted type of buyer, for example families with children, retirees who are downsizing, career singles, and so forth.  Staging plans have to be individualized because all houses are not alike.  One has a fireplace, one doesn't.  One has a sun porch, one doesn't.  One has library shelving, one doesn't.  

A home stager identifies the unique characteristics of the home and features them to stand out to help the buyer see them and envision themselves being in the space and using the space for that purpose.  

A home stager will clearly delineate in the staging of the room the purpose of the room.  

It's true furnished houses sell faster than vacant, empty houses.  However, home staging is more than filling in some furniture.  A home stager uses the design skills of proportion and balance to arrange the furnishings to be pleasing to the eye, while clearly identifying purpose and then after that to provide emotional appeal, the little tug at the heart.  It may be as simple as a  book left lying open on the bedside table  or a small  teapot on the counter in the master bath.  

Home staging is about appealing to the buyer so that the buyer has an emotional connection, so the buyer and the house connect at the very first time,  at the first hello, at the first showing. To help you make the most of your house appeal, call an Accredited Staging Professional (ASP)








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Beverly Carlson,  REALTOR, GRI, ASP, IAHSP, RESA


Carlson Properties           

Abilene, Texas


To See Abilene's Staged Homes, go to


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Beverly Carlson

Abilene's Staging Realtor
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