It was just three weeks ago that a fellow Active Rain Member Mrytle Lemon contacted me via Active Rain. She wanted to refer a homeowner whom had withdrawn her home from the market after a failled attempt at selling for over 109 days on the market.I knew exactly where the home was andI told her "I would love to take on that challenge!"
I was honored to know that with all her research of local Realtors on Active Rain that she choose to call me to assist. "Thanks Myrtle!"
Within a week of initial contact, I had a listing agreement signed with the homeowner and a marketing planwas in place.In my research "The challenge facing this home was is simple in my book." It wasn't necessarily price. Although, I recommended a price adjustment since we now had to do damage control since the home had failed to sell after 109 days on the market. All we had to do was capture the attention of the buying public. It was m opinion "the home was having an identy crisis!"The front exterior appeared to suggest the home was a split level and that is how the home was listed in MLS previously. We live in Virginia where most people expect and search for colonial homes. One step inside this home and I quickly realized, this home was not a split level. It was a Custom Built Colonial Home with a bi-level design on the rear of the home. 
"I though to myself, I can market and sell this home in a heartbeat! "
This is a photo of the home. At first blush it looks like a split level. Home buyers were just passing this home by Online. So I created a pattern interrupt Online. Take a look at how a consumer views this home Online. CLICK HERE
I choose to lead with the photo below..This home is truly a rare find in the Woodbridge Virginia area. We are smack dap in the land of planned urban developments loaded with colonial homes. This home offered a casual rual lifestyle that many dream of but can't find. Better yet, this home was located just off Minnieville Rd in Woodbrige VA and it sits on a 2.6 acre level wooded lot.
My thought was,buyer's were making snap judgments of the home just by the way the home looked as the scrolled down the computer screen Online. So I had to use a photo that would make the buyer go inside.
Note: I met my husband Online seven years ago. I know how picky consumers can be when searching the Internet. It goes something like, seen it, don't like, not brick, Ick I don't like a split level etc...
So all this home needed was a pattern interrupt!
Success!
Erick and Company received Multiple Offers on this home within a week of listing the home for sale. And the home is now Under Contract
This was the post I put on Active Rain.
How Erick and Company market homes for Sellers View Here
This is Mrytle's comment on my blog post. I love when a good plan comes together!
If you or someone you know needs help selling a home in Prince William County Virginia,
You Can Reach me direct at 703-851-3085 or contact me by email .
Contact Peggy James or Erick Blackwelder of Erick and Company - Exit 1st Choice Realty,14029 Crossing Place, Woodbridge VA. 22192. Realtors®, call 703-851-3085 (Peggy) or 703-590-2252 (Office) to list your property for sale or to purchase a property in Lake Ridge, Westridge, Old Bridge Estates, River Falls, Middle County, Manassas, Montclair, Dumfries, Occoquan, Dale City, Gainesville area's. 
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