Being a big facebook fan, I've watched my own friends list grow to over 500 friends. Since I am a Realtor that specializes in the Stark County, Ohio, area, with a niche in Plain Township, Ohio, I decided to add a page that I will use to promote my real estate business.
The goal for this facebook page is to offer education and to answer questions about buying and selling homes. I'd like to also discuss topics such as auctions, first-time homebuyers, downsizing to a smaller home, moving into an assisted-living facility, buying land, new construction, and much more.
I have viewed other Realtor's facebook pages for ideas, and it's very interesting to see how everyone's facebook pages are similar, yet different. I think a personal touch certainly helps, too, so my plan is to interject a very personal aspect to the page as well.
I can say that I have had 2 leads from facebook that have generated either a listing or sale so far. Let's "face" it, I think facebook is an important little piece of the marketing tool puzzle for real estate, at least for now! And just think, someday we'll all look back, and remember when we used to "facebook!"