Have you heard of Microsoft Tags? This is a great marketing tool with so many possibilities!!

What are Microsoft Tags? So I learned about Microsoft Tags a few weeks ago. These are an awesome idea and ever since I’ve seen them, ever where I go I see more applications for them! What is a Microsoft Tag you ask? Well it’s like a small square bar code that you scan with your smart phone’s camera. Where are Microsoft Tags? When I was introduced to them they were anywhere from magazine ads that you could get more information on the article you were reading to a Ford Taurus SHO brochure where when you scan the tag it brings up videos, pictures, and more info on the car. I also saw it on the inside of a pack of gum (I think it was Stride) where they would have promotional information. I even saw one on a business card where if you scan the tag it would actually download the persons V card info into your phone so you have all their contact information! They even showed places like on transit signs such as at the bus stop where you could scan the tag and it’s show you the bus schedule so that you would know how much longer until the bus showed up and where the bus would take you. Uses for tags. I can see these tag popping up everywhere! I was sitting at the local Mongolian Grill today thinking how cool it would be to have them on the menus. They could have something as simple as pictures pop up on your phone of the dishes, to something as cool as a short video of the cook preparing your favorite dish! If their recopies aren’t top secret they could even have that on there! On musicians promotional signs and flyers for upcoming events they could use a tag and put a short video that comes up when you can the tag showing you what they sound like and what to expect at a concert or even on album covers so you can sample some of their music. Grocery stores could use them in their adds so that you can store their add on your phone and view it as you walk through their store.You can even have it speed dial your phone as you can see in the video!!! For Real Estate? Man I can think of the ways to use this in Real Estate and Mortgages!! The first obvious thing is put them on your business cards! Maybe have one on the back if you don’t want it to clutter up the front of your card. Put your V-card info on it or have it be a speed dial. Put them on your yard signs in front of your listings. Have it show all the information about your listings. Put them on your flyers to show additional pictures or even a walk though video of the property! Call me and I’ll put together financing options for you and associate it with a tag to go on your open house flyers. Use it in your print adds in your local real estate magazines and have a list of all your listings pop up when the tag is scanned. I see more and more uses for these all over the place! Directories at building entrances, driving directions on a companies advertizing that automatically populate in your phones GPS, and the list goes on and on! Check them out at www.microsoft.com/tag. Download the app from your phones browser at http://gettag.mobi. Let me know what you think about these cool little tools! Have you used them yet? What are some more things you could think of for uses for these? If you have any thoughts or comments please leave them below. If you have any questions or would like to get a free mortgage consultation please don’t hesitate to give me a call at 206-778-0525, e-mail me at gthomas@golfsavingbank.com, or securely apply online at www.gtsmortgage.com. Thanks for reading and here is to wishing you a productive day from Snoqualmie Ridge Mortgage!