Have you heard of Microsoft Tags? This is a great marketing tool with so many possibilities!!

By
Mortgage and Lending with Golf Savings Bank
What are Microsoft Tags? So I learned about Microsoft Tags a few weeks ago. These are an awesome idea and ever since I’ve seen them, ever where I go I see more applications for them! What is a Microsoft Tag you ask? Well it’s like a small square bar code that you scan with your smart phone’s camera. Where are Microsoft Tags? When I was introduced to them they were anywhere from magazine ads that you could get more information on the article you were reading to a Ford Taurus SHO brochure where when you scan the tag it brings up videos, pictures, and more info on the car. I also saw it on the inside of a pack of gum (I think it was Stride) where they would have promotional information. I even saw one on a business card where if you scan the tag it would actually download the persons V card info into your phone so you have all their contact information! They even showed places like on transit signs such as at the bus stop where you could scan the tag and it’s show you the bus schedule so that you would know how much longer until the bus showed up and where the bus would take you. Uses for tags. I can see these tag popping up everywhere! I was sitting at the local Mongolian Grill today thinking how cool it would be to have them on the menus. They could have something as simple as pictures pop up on your phone of the dishes, to something as cool as a short video of the cook preparing your favorite dish! If their recopies aren’t top secret they could even have that on there! On musicians promotional signs and flyers for upcoming events they could use a tag and put a short video that comes up when you can the tag showing you what they sound like and what to expect at a concert or even on album covers so you can sample some of their music. Grocery stores could use them in their adds so that you can store their add on your phone and view it as you walk through their store.You can even have it speed dial your phone as you can see in the video!!! For Real Estate? Man I can think of the ways to use this in Real Estate and Mortgages!! The first obvious thing is put them on your business cards! Maybe have one on the back if you don’t want it to clutter up the front of your card. Put your V-card info on it or have it be a speed dial. Put them on your yard signs in front of your listings. Have it show all the information about your listings. Put them on your flyers to show additional pictures or even a walk though video of the property! Call me and I’ll put together financing options for you and associate it with a tag to go on your open house flyers. Use it in your print adds in your local real estate magazines and have a list of all your listings pop up when the tag is scanned. I see more and more uses for these all over the place! Directories at building entrances, driving directions on a companies advertizing that automatically populate in your phones GPS, and the list goes on and on! Check them out at www.microsoft.com/tag. Download the app from your phones browser at http://gettag.mobi. Let me know what you think about these cool little tools! Have you used them yet? What are some more things you could think of for uses for these? If you have any thoughts or comments please leave them below. If you have any questions or would like to get a free mortgage consultation please don’t hesitate to give me a call at 206-778-0525, e-mail me at gthomas@golfsavingbank.com, or securely apply online at www.gtsmortgage.com. Thanks for reading and here is to wishing you a productive day from Snoqualmie Ridge Mortgage!

Comments (9)

Duane Murphy
Expert Real Estate Partners LLC - Appleton, WI
Broker- Owner-Real Estate -

Amazing what technology is out there!  Hmmm I wonder what is next?

Apr 12, 2010 07:53 AM
Geoff Thomas
Golf Savings Bank - Snoqualmie, WA
It's hard saying! This has so many cool uses. I think people just have to become aware of it!
Apr 12, 2010 07:55 AM
Geoff Thomas
Golf Savings Bank - Snoqualmie, WA
Frank, I know. When I had it written originally it had paragraphs and when I pasted it into Active Rain it cut them all out. I went in to edit it and put spaces in and it cut them out again. Sorry.
Apr 12, 2010 11:18 AM
Geoff Thomas
Golf Savings Bank - Snoqualmie, WA
Thanks Jim. I'm not to worried about it. The content is there even if the page breaks aren't. I originally did the blog in Publisher as a web page then previewed the page and got the source code but when I pasted it into Active Rain it was all the jibberish HTML code. I'm by no means a techie and don't claim to be. I'd rather focus on keeping my realtor referral partners happy by closing loans on time and keeping my clients happy!
Apr 12, 2010 11:37 AM
Geoff Thomas
Golf Savings Bank - Snoqualmie, WA

Yeah Frank we're all happier when people grow up to but some just refuse. 

I wasn't happy that AR jacked it up and I tried twice to fix it and it didn't want to take so I gave up.  Probably had something to do with the way I cut and pasted it.

I had better things to do than to keep messing with it so it is what it is.

for the rest of you who can actually see the forest through the trees thanks!

Apr 12, 2010 01:14 PM
Geoff Thomas
Golf Savings Bank - Snoqualmie, WA
That's interesting Frank, I doubt you grew up in a smaller town than I did. And where I grew up they also taught us how to read. Had you actually read my replies you would have saw where I stated no less than 3 times it originally had paragraphs but for some reason when AR posted it they got removed. I then tried to edit it and it still removed the paragraph breaks. I'm begining to see a trend here. You can't seem to see the forest through the trees. There is some great info in the post but all you can do it complain that there are no paragraph breaks and it makes it difficult for you to read it. Then you're so upset you can't read the information you keep slamming me for it, but again can't seem to understand that I TRIED to fix it but it kept pulling the paragrah breaks. SHEESH!!! Starting to think you have nothing of value to add but want to get your point count up.
Apr 13, 2010 05:07 AM
Geoff Thomas
Golf Savings Bank - Snoqualmie, WA
Actually you're being a jerk about it. If you were just suggesting it my simple explanation that I did put paragraphs in it would have sufficed. But you continue to dig. Grow up and get over it.
Apr 14, 2010 08:13 AM
Doug Reynolds
Better Homes & Gardens Real Estate - Sacramento, CA
Realtor - Sacramento, CA
i can't decide to start using the tags or the QR ones. your thoughts?
Nov 02, 2010 05:50 AM
Kona Home Team (luva llc) Lance Owens (RS)
Kona Home Team (luva llc) - Kailua-Kona, HI
Getting transactions done, when nobody else can!

Think about it -

QR codes:  invented in 1994 by a guy working for Toyota

Microsoft "tag" : Invented in 2010

How many other items are you using from the 90s - hope your answer was - NONE. QRs were great back in the 90s to help change up the assembly line when needed, but "tags" are awesome

Apr 26, 2011 12:12 PM