EDUCATE yourself about WHERE YOUR REAL ESTATE AGENT IS WORTH ITS WEIGHT IN GOLD

Reblogger Elyse Berman, PA
Real Estate Agent with Best Connections Realty, Inc. 3087750

As real estate agents, we all run into skeptical buyers and sellers who think all we do is open doors, pull listings and collect a commission.  If they only knew!  Some deals are easy; some are not.  Our knowledge of our markets, staging, marketing, researching, negotiating - the list goes on and on.

Loreena and Lenn have both written excellent posts on this subject that are worth repeating.  Please take a few moments to read them.

Original content by Loreena and Michael Yeo #9001154

This conversation prompted this post,

"Thinking about selling house in XXX but not willing to pay a FULL agent commision of ZZZ. Would you be interested in giving a price break. The house is probably worth $$ and it's in great condition. Homes in XXX typically sells fast. It will be "easy" money so it's okay to charge less."

 

My short answer, "Stick a sign in the yard and sell by owner" - if it was that easy and no real estate experience and expertise are required. There are some success out there selling homes by owner.

Or some sellers believe that MLS sells homes. I am very sure in every city and county, there are real estate brokerage firms out there whose business models is to charge a FLAT FEE LISTING. Then, perhaps this is what some sellers need.

 

I can't help but to think back about Lenn Harley's recent featured post,

Successful Real Estate Agents Get Paid For What They Know and Not What They Do.

If you missed it, you need to go back and read it. If you are a consumer thinking about buying or selling real estate in the near future, all the more you need to

 

EDUCATE yourself about WHERE YOUR REAL ESTATE IS WORTH ITS WEIGHT IN GOLD.

 

My take-a-deep-breadth answer,

"Just because an agent can get a seller a contract in 1 week, it does not mean that it's "easier".

Does it mean the agent worth less???"

Read Lenn Harley's post again........ The title of her post, Agents get paid for what they know and not what they do.

 

You only hope that your house gets a contract in 1 week. Should your real estate agent be worth less then?

 

 

The value of the real estate agent is in its experience (contract knowledge, negotiation skills, marketing knowledge), market area knowledge (to come up with the right pricing: not too high that steer buyers away and not too low that you give your house away), pricing strategy and psychology.

TREMENDOUS WORK is done upfront prior to the house coming on the market.

Again, you only hope that you receive a contract in 1 week.

- Does your real estate agent give you home preparation tips?

- Does your real estate agent give you home staging recommendations (or get you in touch with a professional stager)?

- Does your real estate agent prepare and market your home effectively?

- Did your real estate agent showcase your home on the Internet effectively?

- Did your real estate agent highlight your home's best features effectively?

- Did your real estate agent gave your home its best marketing tools?

 

It takes alot of consumer education to understand what goes on behind the scenes of real estate agents who sell houses for a living.

If it truly was that simple, why would there be so much inventory in the market if a sign and MLS sell homes?

Again, the VALUE is in the real estate agent's HEAD. Not in signs and other technology tools.

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Loreena Yeo - Frisco TX Realtor
Loreena Yeo
Frisco TX Realtor
Realtor®/ Broker of 3:16 team REALTY
(214) 783-2210
loreena@loreenayeo.com

Super-serving Frisco, Plano, Dallas, McKinney, Allen, Little Elm, Prosper, Celina, Richardson, North Dallas area communities and other surrounding areas.

Copyright © 2010 by Loreena Yeo (3:16 team REALTY)
EDUCATE yourself about WHERE YOUR REAL ESTATE AGENT IS WORTH ITS WEIGHT IN GOLD

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Rainmaker
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Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Elyse

A real estate professional is worth their weight in gold.

Good luck and success.

Lou Ludwig

Apr 14, 2010 02:21 PM #1
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Elyse Berman, PA

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