Everyone in the AR community have been so helpful... so any helpful hints on Press Releases? So what is "Press Release" worthy?
Do people really put out a press release for attending a seminar or workshop? What about the FAR convention? Are these good topics? Is it a little like Blogging?
The most important thing is to "spin" the release to clearly explain why what you write about gives value to the reader
It can't be just about your but, rather, why what you just did creates a benefit for your target audience!
Did a little more research and found this article 
By Kevin Levi :on Press Releases, it may help with Blogs as well. Thank you
http://www.smallbusinessbranding.com/761/how-to-develop-and-leverage-an-effective-press-release/
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