The predominant media buzz about the current "buyer's market" is everywhere today, making it appear that sellers have lost any advantage in this highly-competitive real estate market. Yes, there is a huge inventory of homes competing for a smaller and choosier pool of potential buyers. This is enough to make even the most seasoned home seller fear that their property will only sell at a giveaway price or after a long time on the market-or worse; that it may not sell at all. Yet, the homes of some sellers are selling more quickly and profitably. How can it be?
This leads me to another media buzz (music to the ears of every home stager) which says that even in the current market, staging remains one of the very best investments a seller can make to protect their home's equity and increase its resale value. According to HomeGain's 2009 national survey of realtors, home staging yields a whopping 586% Return on Investment (ROI) and can help "get your home sold quicker and for more money." The survey ranks home staging as the second best ROI (after cleaning and decluttering) and yielding the third highest price increase to a home's resale value.
Also buzzing in the media is word that home staging is changing the landscape of the real estate industry and having a positive effect on the overall economy. In August of 2009, CNN.com and CareerBuilder.com listed home staging as one of seven "cutting edge careers... making a mark and poised for growth in the coming years." This research validates the significant results of home staging-even in this buyer's market and this economy.
That's why it's critical for us, as members of the professional home staging industry, to provide a more balanced perspective on the often-gloomy media buzz. We can do this by reassuring home sellers that they still have tremendous power to significantly improve the value of their homes and ensure a faster, more profitable sale; and that we are here to support them every step of the way. We need to constantly remind home sellers and realtors that, at a time when fewer homes are selling, we help ensure that our clients' homes are the ones that sell. In today's buyer's market, home staging gives sellers a distinct advantage.
Home Staging is a great marketing tool to successfully connect with your targeted audience. It can work for you!
Home Matters Home Staging and Training a professional home staging company "Servicing the needs of our Real Estate community here in Metro Indianapolis and all of central Indiana" We help real estate professionals, home sellers, builders and investors with their home staging needs as well as helping real estate professionals and stagers to develop their home staging and re-design skills through Coaching and expert CSP training. For more information regarding our services, please contact us at 317-209-9801 or visit us on the web. http://www.homemattersllc.com/
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