Measure twive, cut once...that was always the advice I heard when ever I tried to build something. And it is very good advive for almost anything we do in life. Loosly interpreted it says to me, "think carefully before you make an important decision that might be hard or even impossible to change." You could also interpret to say "If you want to know what to do next, measure for what you want to accomplish."
We do that all the time in our business, in fact that is something I bore you all with the most...Goals and Measures.
The First Quarter results are now in and you need to know how you did so far this year, so that you'll know what to do next. Here in Central PA quarterly sales results historically run in a normal bell curve for the year: Q1 20%, Q2 30%, Q3 30%, Q4 20%. How does your firast quarter hold up to that curve based on your goals for the year? With the Tax incentive program inserted into the beautiful spring we have been having here, your results might just be closer to 23% or 24% of your yearly goal.
So as you meaure twivce, look at what you did to get where you are now, and what you could do to get where you want to be. If your year is falling short, what can you do this summer that you haven't done - or haven't done well? Did you have an effective plan to get listings from FSBOS, Expireds, your farm? Did you have an effective plan to get those listings sold with Open Houses, neighborhood marketing, social networking, and immediately responding to inquiries?
Now's a good time to take a good look at all you do and see if there's something missing from your list, something ineffective you could improve or drop, and what did work well you should do more often.
Make your list and if you like share it with me and I'll give it a seond look!
Go and make it a great day,
Jim
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