10 months on market then finally they get it.... STAGE IT!

Reblogger Elayne Wooding
Home Stager with Showhomes- St. Petersburg

Buyers nationwide are using the tools neccessary to sell their home faster and for more money. Top Producing Real Estate agents are staging homes for sale at time of listing. Can you afford not to?

Original content by Melissa Marro

Home Staging may not be the first thought to many agents or sellers, which is unfortunate because so often it can be the best investment they make in the sale of their home.  The home that I staged last Friday was one of those homes that languished on the market waiting for the 'right buyer' or the 'right price'. 

Some of the details of the home were easily overlooked in MLS prior to staging.  Most of the rooms looked too small for the average family as the scale was off without anything to compare it to.  There were minor imperfections that nearly every home has - a small stain in the carpeting, nail pops or even a scuff mark here or there.  Unfortunately with nothing else to cast your eye to, they were glaring imperfections rather than a minor defect. 

Proper home staging helps control the buyer's eye to the features and benefits of the individual spaces, it minimizes any imperfections and shows how the space could be used.  (note:  while imperfections may be minimized they are never hidden)

 

Over the course of the last year, we've seen many of these homes - homes that just aren't selling - have staged with multiple offers at typically close at 98% to list price or better.  Unfortunately these sellers have missed months of possible offers and have paid thousands in carrying costs that could have been avoided. 

For all of the sellers that are sitting on the market wondering when/if an offer may happen.  For all of the agents who have clients who are frustrated that their home hasn't sold yet.... isn't it time to try something new?  Why not do what the nations top producers do... STAGE IT! 

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Melissa Marro, a published artist, now turned staging advocate and national speaker speaks her mind about real estate and the home staging industry.  In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance.  With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities.  She now operates as the CEO of First Impressions Home Staging & Interior ReDesign as well as an instructor for Certified Staging Professionals International Training Academy (CSPI) - the world's largest Staging Training Organization, and regularly speaks at the StagerList Expos and Real Estate Staging Association (RESA)'s trade events.

For more information on having Marro speak at one of your real estate functions, please contact her at 843.822.2622 or email at marro.melissa@gmail.com

If you would like Marro's team to provide information on staging a property in the state of South Carolina, or the Greater Charleston Area, please visit www.WeStageSC.com, email marro.melissa@gmail.com or call 843.822.2622.

For more information on Marro's CSP Staging Training, please visit www.StagingAndRedesign.com, visit the CSP Calendar for dates or email marro.melissa@gmail.com.  Below is a list of Marro's current CSP Certification class dates:

May 4-6  Covington, KY

May 18-20 Columbia, SC

June 26-28 Marietta, GA

July 5-7 Memphis, TN

July 10-12  Charleston, SC

August 2-4 Washington DC

August 24-26 Chicago, IL

 

 

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Elayne Wooding

Showhomes St Petersburg
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