Many of us have visitors to our blogs who will leave comments and website visitors who will send us an email or submit information via our contact forms to get in touch to share their ideas, ask questions or inquire about our services. However, some will visit these sites and leave with no trace. Did they leave because we didn't provide them with the information they were seeking? Did we not make a connection with them?
I recently spent some time on my blog and website to analyze who my visitors are and how I could provide them with the information they are searching for and need. I highly recommend doing this task to ensure you are providing the right content to your consumers.
Traffic Analysis provides you with the data of who your visitors are and if you're providing them with information that is important to them. It's essential to find what appeals to your target audience and provide content, key words and messages that will not only have them visiting your sites but staying for a bit to explore what you're offering and yes, hopefully returning. When was the last time you analyzed your site visitor data?
I explored a few key areas that can help you improve your site and also further explain why these areas are important and how you can use this information to further enhance the information you are providing on your sites. Here are some ways to analyze traffic to your sites:
Tools to Use:
There are many tools available these days to analyze your site traffic and many websites provide that to you automatically. While I don't promote anyone in particular here are some suggestions and sites for you to explore:
I also came across this for more exploration: http://www.webanalyticsworld.net/2008/06/5-great-free-web-analytics-tools-you.html and http://www.sitepoint.com/blogs/2009/03/26/10-web-analytics-packages-for-tracking-your-visitors/
The point is - what ever site/tool you choose - measure, analyze and study them regularly to know what's working and not working in regards to your content and engaging your potential clients.
One key area to focus your attention is visitor location. This is a great place to focus for real estate agents because if you have lots of people visiting your site from other areas perhaps you need to have a dedicated Relocation page. Maybe you have visitors doing searches on specific towns or communities - this is your opportunity to create a specific landing page for them that has information on that community and highlights your key listings in that area. When you create those pages be sure to have a call to action so they can sign up to be alerted of new listings in that area/community.
Explore what key words people are using when they visit your site both while on your site and via the search engines. Type in phrases and key terms and see what comes up the most. Look at the data on your site to see what is being typed in. Does your site have those words both in your paragraph text and as your keyword descriptions? These words reveal what consumers are searching for and again gives you the opportunity to create new and improved content on your site that will fill your prospects needs.
Cool tool to use: http://keyworddiscovery.com/
This is one of my favorite areas to explore. I love seeing where people are finding me and what brought them to my sites. In my analysis I have discovered that ActiveRain is one of the key contributing referral sites for my increased website traffic (thank you!) How are people finding your site? ActiveRain, Search engines, social media sites, referral sites, and ads are other areas in which people can be driven to your site. Are you using them and are they bringing you site visitors? If they're not, perhaps something needs to be changed a bit to improve the likelihood that they will work to your benefit more. This data provides you the opportunity to improve and enhance the content and links on these other sites that will encourage visitors to explore even further. It is all about content - provide the solid, relevant content and they will come.
Time Spent on your Site:
Lastly, and just as important, you want to measure how much your content engaged your visitors. Did they come onto your page and only stay for a minute - is this happening a lot? Did they go from page to page? Knowing how much time visitors are spending on your site and pages, how often they visit lets you know that you are providing them relevant content and increases the likelihood that they will contact you. Be sure that your pages have call to actions to increase the likelihood that they will not only return to your site but fill out that contact form. Examples of call to actions are: Sign up for newsletter, free reports, home analysis, and new listing updates.
I hope, like me, you are not only reviewing this information but reviewing, analyzing and being proactive in updating your site information regularly to ensure you are creating an impression of who you are, the services you can provide and increasing the chances of connecting with new clients.
Applying these simple and effective analysistasks will greatly improve your on line presence and what you are offering your visitors - aka potential clients.
When was the last time you analyzed your sites?
Who's your biggest referral site?
Have other tools or ideas that you use that can be helpful to others trying to enhance their sites - do share.
If it's not evident to you by now, consumers are very knowledgeable and computer savvy and are using the Internet to not only search for homes but for real estate agents and real estate professionals who they feel are like minded and can lead them to the results they are looking for.
As we all know, there are only 24 hours in a day to get it all done...are you focusing on the right stuff to grow your business and meet your client's needs? Contact us today to get started!
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