Are you truly committed and invested in:
Your business? Your clients? Your marketing efforts?
In a recent post entitled "Are you focused on these simple marketing strategies every day?" I shared with you some key marketing tasks that you can focus on every day to create, maintain and increase your online and offline exposure. This post focuses on the 5 key approaches to ensure that the list I shared with you will be easy for you to implement and will bring you the return on investment when it comes to your time, efforts and marketing dollars.
Your 5 business approaches to keep in mind for a simple formula for marketing success.
Marketing and branding can be thought of the same way you view building your retirement plan - as an investment that takes time and patience - that's right it's built slowly and with caution and does not happen overnight or the minute you start it.
- Time is another investment. Spend time with clients, marketing, networking, learning, reading and doing the tasks that you know will take your company to the level you want it to be. Don't waste time doing things that will lead you nowhere. Have a plan for the time you are giving to tasks, plan your time wisely and give your efforts enough time.
- Marketing dollars - Believe me, I love many of the free tools available to run my business, but I also understand that I need to invest some dollars into my marketing to keep my business moving in the right direction, whether it's a new software, tool, or advertising. I'm not saying take your entire life savings and put it into marketing, but think about it - if you're not willing to invest some of your budget into your business how can you expect anyone else to?
- You. If you're not taking care of yourself in all ways (eating, sleeping, educating, balance), you will not have the energy to carry out the tasks necessary to make your business work.
Success comes from making a long term commitment to your clients, your marketing and how you approach it. Having a plan and taking daily action is the key to seeing your commitment become a reality. Think about it: if you really want something don't you notice that you will do everything to achieve it?
Analyze your market regularly, know your competition and how you compare, outline and deliver the services you are marketing to your clients and potential clients, breath life into your marketing efforts and include all of these areas into your business plan - stay close to it everyday and make changes as necessary.
If you're not measuring the tools you are using, and the results you are getting you'll never have any idea if what you're doing is working or not.
It's also important to sometimes step back and not get caught up in all the small daily tasks because we could forget about what's truly important - our clients. Is what you're providing meeting their needs? Are you able to provide the things they need consistently? Ask them (truly listen to their response) and make some changes and adjustments. This is a perfect opportunity to determine where your focus should be whether it's the services you are providing, the marketing you are using and whether or not you need to outsource some of your non revenue generating activities.
The hardest aspect to master of them all. Often times, especially when things are not going well, we want to change - we want to change everything and we want to change it NOW. We live in a time of instant gratification. If things aren't happening right away and fast when it comes to our marketing efforts we will often will fall into the trap of abandoning our efforts. Does this mean keep doing something that is not giving us the results we are looking for and never change? No, but it does mean have a plan for how long you are going to give your efforts, examine and measure them regularly and then determine what if anything needs to change. It could be a slight change that brings you the greatest results.
If you have a vision, a solid plan and realistic goals associated with your business - you will have a business and services that provide a great impact on the lives of your clients because you are providing exactly what they need.
There are many words that we can use to describe our business and the different services we provide and this is just a highlight of ones that I feel are important and relevant to running a business and establishing good marketing practices.
What other words/descriptions do you feel describe your business and your approach?
If it's not evident to you by now, consumers are very knowledgeable and computer savvy and are using the Internet to not only search for homes but for real estate agents and real estate professionals who they feel are like minded and can lead them to the results they are looking for.
As we all know, there are only 24 hours in a day to get it all done...are you focusing on the right stuff to grow your business and meet your client's needs? Contact us today to get started!
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