Real estate marketing starts with great services and often small ideas that can be made into big ideas. Review the list below and ask yourself do I have a "marketing" part to my day? Am I doing all I can to assist my clients and grow my business? (I hope your answer will be yes!) I hope you will find this list helpful and thought provoking as I feel they are great strategies that I have personally used myself in all my years of sales that can create great opportunities and growth for your business.
- Never let a day pass without engaging in at least one marketing activity.
- Reach out to two new prospects each day.
- Reach out to former clients in various ways (phone, email, handwritten notes) as a simple way to remind them of your services, things that are new in the industry and with your services and as a simple way to remind them that you are still there for them even after their transaction.
- Review the specific marketing goals you set for the year that hopefully you broke down to monthly/weekly goals. Assess how you're doing so far (have you been meeting those goals, do you need help in achieving them? Do they need to be adjusted?)
- Carry business cards with you (all day, every day). When was the last time you gave one out? That's right, get them out of the box or change them if you don't like them and give them out. While you're at it - why not give them two cards to pass along to someone.
- Give your marketing literature to local community business associates as it expands your marketability for free.
Focus on your "target" market
• Are you alert to trends that may impact your target market and/or services? Make sure you're reading everything about your profession, industry, target market groups, etc. Be sure to subscribe to internet newsgroups and blogs that serve your target market.
Ask clients why they hired you and solicit suggestions for improvement - testimonials (and use them.)
- Identify niches, new markets and areas to focus and implement new marketing strategies to reach them.
Be a resource and provide information:
- Establish a marketing and public relations team with your associates and local business owners that meet quarterly (meet for breakfast, lunch or coffee) to share ideas about community issues. Who knows perhaps there's a referral opportunity just waiting for you.
- Attend a marketing seminar, read a marketing book and implement new strategies learned.
- Join an association or organization related to your profession.
- Create a consultant file for website designers, writers and other marketing consultants and work with them to create and manage your marketing strategies.
- Journey to other "creative" blogs to observe and learn from the marketing strategies they are using and see if it creates some ideas for you.
How to communicate your marketing:
• Publish a newsletter for customers and prospects.
• Develop a brochure of services. If you work within several niches - create one for each that specifically speaks to those clients.
• Marketing Pieces: Print a slogan and/or one-sentence description of your business and a signature area that includes your contact details, web url and key information about your services and put it on your emails, letterhead, fax cover sheets and on everything you send to your clients and prospects. Key word "EVERYWHERE"
- Be easy to find - develop your own Web site or blog site.
- Include "testimonials" from customers in your literature, on you site, and in your presentations.
- Get your marketing pieces read: Use colored or oversized envelopes for your direct mailings. Announce special offers in your direct response pieces as well as on the outside of the envelope to pique their interest. Send pieces that include check off boxes that will involve your reader and provide valuable feedback to you. (be sure it's easy for them to return this card to you by including postage) The point is - be creative and make your pieces stand out. Another idea is to create a mail bump (a bulging envelope) that will encourage the person to open the envelope to see what's inside.
PR and Media
- Write a column or tip articles for the local newspaper, local business journal or trade publication, so that people begin to view you as an expert in your industry. Publish articles to show your expertise and increase your SEO.
- Send timely and newsworthy press releases (about new services, new office, new associates and notable milestones) as often as needed. See my post for great sites to post these press releases.
- Appear on a radio talk show (even if you're just calling in with a question or answer to share - I know of two right through the AR community that are valuable resources: Rain Radio with Brad Andersohn and Twitter Tuesday with Jason Crouch and Ken Cook.)
- Have your phone number, fax number, email, website and any url that you use regularly as a way of contacting you on every piece of marketing material thing you do.
- Promote your business jointly with other professionals.
- Advertise in a specialty directories both online and offline to promote your services and listings.
- Consider non-traditional ways of marketing your services.
- Code your ads and keep records of results. (Great tool for doing this is: Listing Number - read more here: http://activerain.com/blogsview/710530/Cool-free-tool-for) This is a great way to test ads to see which ones are coming up with the greatest results and works.
- Sponsor and promote a contest or events in your community. Be sure to issue a press release or blog as a follow-up to that event.
- Teach a class or seminar in your local community through your connections both in and out of the industry. Show off your expertise.
Word of Mouth Marketing:
- Join the Chamber of Commerce or other business organization and participate. Organize a group if one does not exist. Always have your business cards with you.
- Follow-up with members you have met with at these associations and conferences and send them your brochure.
- Hold an open house or host a party at your place of business.
- Join a Web community that attracts your target market and get involved.
Providing great customer service:
• Return phone calls promptly. Enough said!
• Make sure your voice mail include basic information in your outgoing message, such a business hours, location, etc. and other ways to reach you more directly. You can also include a "tip of the day" or mention something newsworthy on your message that may prompt them to ask you about it.
• Ask clients what you can do to help them and what do they need. Listen and act on it. Create a seminar at your office for clients and prospects.
- Send hand-written notes, birthday and anniversary cards and keep in touch with your SOI.
- Send interesting articles to your clients and prospects with a hand-written "FYI" note and your business card. Mention or send a book of interest along with a handwritten note.
- Create an area on your Web site specifically for your customers that allows them to see reports, updates and ways to communicate with you.
I hope at the very least this list provided you with some simple marketing ideas that you can make a part of your every day and that you will see great results by simply focusing on the small ideas that can create big opportunities.
Have a marketing strategy on the list that has been working for you? Feel free to share.
Did you discover something from the list that you might try?
Have a different strategy to share?
Other helpful resources:
- Are you providing the human touch? - http://activerain.com/blogsview/704686/Are-you-providing-the
- Do you have a marketing strategy? - http://activerain.com/blogsview/716938/Do-you-have-a
- 5 Real Estate Marketing Tools: - http://activerain.com/blogsview/725375/Who-else-wants-these
Ready to take your Marketing to new levels? Anne Marie Malfi ~ Malfi Marketing Solutions.com ~ Copyright 2009
Upcoming Events: Branding Sanity - , brought to you from a partnership between Anne Marie Malfi and Rebecca Levinson of Real Skillz. Visit http://brandingsanity.blinkweb.com/ for more details and to register. Brokers: contact us for special pricing and/or custom designed training for your agents.
If it's not evident to you by now, consumers are very knowledgeable and computer savvy and are using the Internet to not only search for homes but for real estate agents and real estate professionals who they feel are like minded and can lead them to the results they are looking for.
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