I hear it and read it often, I would love to focus more on my marketing and growing my business but I just don't have the money to spend. It's true, it's tough for everyone in this tight economy and for many the options for investing dollars is extremely difficult.
I'm the daughter of an auto mechanic who still to this day reminds me that I have to keep the maintenance up on my car to have it running properly, and so I thought the same applies to our businesses. It's so important to remember that we can not totally abandon and throttle back on our marketing efforts and that there are ways to market ourselves and our services with an investment of time.
Here's my advice and tips on how you can keep your business on track with these simple steps.
1. Learning and Upgrading
We all hear the buzz words: SEO and social media - well I for one have been been quite busy these days learning all I can about these topics. Not interested - find something that does interest you, learn something new and see what changes you can make in your business. There are many experts right here in Activerain that can be a great resource and inspiration to you. My point is - READ, LEARN and TAKE ACTION.
2. Try and embrace social media.
We have all read the many stories here about agents and real estate professionals attracting business through social networking and their blog - just ask Jason Crouch or Bill Gassett - read their stories of social networking and see how it's working for them. Explore the many networks that are out there - Twitter, Facebook, LinkedIn - just to name a few and find the one that works for you. Start building relationships and watch your reach extend further than you ever imagined.
In addition to networking on the many social media tools that are available, don't forget the importance of being actively involved in your local community (have a good balance.) Join professional or community organizations, or attend a conference to meet other professionals and learn from their experiences. Support your local community whether it's making a donation, organizing or sponsoring an event.
4. Connect, Reconnect and Expand your client database
Keep in contact with your clients by creating an e-mail campaign that reminds them of your services and include information of value that you know they will find helpful while at the same time showing them how much you appreciate their loyalty.
Continue developing and speaking to the niche you've created in your market. If you're focusing on new home buyers for example, find ways to meet their unique needs and speak to those needs in your blog (send them a link), in your personal notes and phone conversations you have with these clients.
Host seminars for consumers that speak to their needs and interests.
5. Have a Marketing Plan and Keep it Fresh.
Review your current materials, presentations, blog and website and give them a facelift. Are you currently offering a new service or have you changed companies or direction - make sure all those areas reflect that information. Work on a new slogan, your artwork and overall look of ALL your marketing materials (both online and offline) and make sure it not only reflects you and the services you're providing but that there's a cohesiveness across all of it.
To make all these tasks work you also need to:
Program your brain to see opportunity and hope instead of roadblocks and despair, demands and challenges instead of burdens and daunting tasks and above all feel good about what you've accomplished and what you're going to accomplish instead of beating yourself up about the things you have not done (yet.)
Who knows you may think Anne Marie is wear rose colored glasses, doesn't she know how tough the market it right now? Sure I do, but I for one am not going to let that stop me and you shouldn't either. Are things slow right now, call on or visit some past clients, do an email campaign, attend a local networking meeting. My point is that you shouldn't just wait for things to change, you need to make these changes come to you. Yes, you might attend a networking meeting and leave with nothing but my point is that you have just connected with people who know people that you don't. WHAT IF a friend of theirs mentions they are thinking of selling their home - PERHAPS your name will come up - isn't it possible?
You never know where or when your next client and opportunity is going to come from so make sure you're doing all that you can to tune up and maintain your business and your presence in your market.
What tuneups are you giving your business to have your best year ever?
If it's not evident to you by now, consumers are very knowledgeable and computer savvy and are using the Internet to not only search for homes but for real estate agents and real estate professionals who they feel are like minded and can lead them to the results they are looking for.
As we all know, there are only 24 hours in a day to get it all done...are you focusing on the right stuff to grow your business and meet your client's needs? Contact us today to get started!
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