Do you have a marketing strategy? Here are 3 simple tips...

Reblogger Ryan Shaughnessy
Real Estate Agent with PREA Signature Realty -

Original content by Anne Marie Malf

If you've visited my blog before, you will know that my message of late has been "getting back to the basics."  Many agents have the tools and knowledge to carry out these "daily" tasks but it's remembering them and making the time to do them that will yield the greatest results.

I have asked how and when you stay in touch with your sphere of influence and potential new clients and heard back from many of you with such great comments.  I also heard that some have systems that house their contact information but that you don't have the time, process, or plan to send correspondence to your clients on a regular basis.  Why? 

I read some interesting facts recently About How Soon We Forget a Message:

  • After 1 day we forget 46% of the message
  • After 7 days we forget 65% of the message
  • After 14 days we forget 71% of the message

With stats like that, do we really want to be out of contact with our clients?

As you've heard me say before, I'm a huge fan of the "Human Touch" and anytime you can provide that to your clients the better your results.  But I also realize that with time constraints and sometimes the kind of information you want to share, it just doesn't warrant a phone call, but an email that hopefully will provide a "call to action" (phone call to you with a question, requesting something you've offered or simply them being open to your contacting them.)

Are you under the belief that simply having a software that creates an email ad campaign and sending it to all your contacts will produce all the results you are looking for?  Yes, you're in contact with your clients but I challenge you think about what are you hoping to accomplish from these email campaigns and email contacts? 

No one wants to waste time, so to have an effective marketing plan, try applying these 3 simple strategies:

1. Pre-Plan Strategy:

If sales are slow right now or you're new to real estate this is the perfect time to think creatively about your campaigns.  Don't just think about a plan, WRITE OUT YOUR PLAN that will cover the next few months.  Think about the results you are looking for: Is your plan designed to generate or increase website traffic, new sales, or simply staying in contact with your new contacts or past clients.

What kinds of information will you be providing?  Here are some suggestions:

Market Statistics, Real Estate Tips, Free Home Analysis, How you market your listings, New Listing Updates, Sending them a card for their Birthday or Anniversary, New Information that you learned from a Class, updated list of contractors, Community Events, New Topics covered on your blog (include the link)

Note: Make sure you have your email, website and blog url links on every correspondence.

By combining aspects of informational, promotional and operational communications you are promoting a strong relationship and longevity with your clients and contacts.

2. Grow Quality Lists

Simply having a list of clients in your database is not going to help you carry out your plan for success.  You need to constantly be building and maintaining it:

Focused Lists will give you the best results.

Keep your lists clean - updateor remove any emails that are no longer working or anyone who chooses to unsubscribe (I hope that's not the case.) 

Create and grow your lists based on the subscribers/recipients.  You may have emails based on a certain area/neighborhood, or your correspondence may be geared to first time home buyers, past clients, potential clients.  See what I mean?  Yes, some emails you may send to all your contacts but having them in groups helps you truly target your audience and provide them with relevant information.

Make sure that your website and social networking sites allow visitors to easily subscribe to your emails and that you have a refer a friend option.  (Share with your visitors the value that will receive for signing up.)

3. Give your Campaigns Tune Ups - Regularly

Review the tracking results of your campaigns.  How many click-throughs are you receiving?  Are you consistently attracting new subscribers?  Watching your conversions will let you know how your recipients feel about the content you are providing them.  (Not getting many, perhaps it's time to change things up?)

We are in some challenging times right now and my message of "going back to basics" is to empower you to take action to create the results you want.  Utilize the tools you already have, fine tune them and truly make them work for you.

Having a (written) marketing plan that makes sense, is easy to maintain and part of your every day routine will help you build or rebuild a strong foundation for success.


What "back to basics strategies" are you putting into place to get results? 

If it's not evident to you by now, consumers are very knowledgeable and computer savvy and are using the Internet to not only search for homes but for real estate agents and real estate professionals who they feel are like minded and can lead them to the results they are looking for.  

As we all know, there are only 24 hours in a day to get it all done...are you focusing on the right stuff to grow your business and meet your client's needs? Contact us today to get started!

Ready to take your Marketing to new levels? Anne Marie Malfi ~ Malfi Marketing ~ Copyright 2009


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Ryan Shaughnessy

Broker/Attorney - Your Lafayette Square Real Estate Partner
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