Why Selling Your Vacant House is a Mistake

By
Home Stager with Showhomes- St. Petersburg

Home owners don't realize how much harder a vacant home is to sell. In today's market, you have to win the beauty contest. Vacant houses simply underperform staged homes and the increased sales price provides an excellent return on what staging costs. Choosing to stage your home should be an easy decision in today's market.

Take a look at its top five reasons why selling a vacant house is often a mistake in today's market:

 

1. People don't simply buy houses; they buy the next chapter of their lives.

This is an emotional experience and emotion influences what people buy and how much they will pay. Vacant houses are devoid of life, and the chance to make an emotional connection is lost.

 

2. Vacancy distracts buyers from looking at the house itself.

They wonder: "Is this a divorce?  Why did they move out? Are they selling because they have money problems? Is this home hard to sell?" They'll make a low-ball offer, thinking the owner is desperate.

 

3. When a house is vacant, buyers focus on flaws.

They look at nail holes, carpet wear and gaps in the molding rather than how the space works. In a vacant house, floors, walls and ceilings are all buyers see. This drives the price down.

 

4. People can't visualize how furniture fits.

An empty bedroom might appear awkward or a living room might seem cavernous. Some spaces might confuse buyers because a use is not obvious. Buyers are derailed and move on to the next house.

 

5. Vacant houses don't show as well as staged and occupied homes.

Without people, even the best home quickly looks and smells vacant. Dust settles, leaves scatter, and stale smell spreads. These cues often shorten the showing time, leading to fewer sales.

 

www.showhomesstpetersburg.com

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Tags:
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Rainmaker
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Paige Walker
Paige Walker - Pineville, LA
Real Estate Guru - Alexandria Pineville LA

Elayne, I agree that most home show better occupied, however, I have had listings that looked much better vacant. It made them appear much more spacious and light and airy!

Apr 20, 2010 07:11 AM #1
Rainmaker
271,494
Dave Roberts
Healdsburg Sotheby's International Realty - Healdsburg, CA

Very good comments. I don't know what I can do about it, but your insights are very useful.

Apr 21, 2010 05:00 PM #2
Rainer
10,880
Elayne Wooding
Showhomes- St. Petersburg - Saint Petersburg, FL
Showhomes St Petersburg

@ Paige & Dave.....Thanks for your comments...You can use these as talking points with home sellers. The main difference between home staging vs. decoratingis the positioning and creating an environment that will do just that (more spacious/light/airy). The psychology of staging will create a flow and bring out the best of the home, when done correctly:) 

Apr 21, 2010 10:59 PM #3
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Rainer
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Elayne Wooding

Showhomes St Petersburg
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