What's in a name and how do Maine buyers, sellers, other agents, brokers, REALTORS remember that name, how to spell Mooers Realty?Your last name, or the name of your real estate office, agency, brokerage in Maine...maybe using the image of a cow in a marketing approach is a memory remembering tip. The black and white cow did well for Gateway computers..for a while. The black and white Holstein is a farm animal every one likes..because it gives milk, ice cream, does not talk back, has expressive big brown eyes.
How can you not like a Maine dairy cow?And when someone asks how do you spell your last name, what's on the sign out from your Maine real estate office, I give them one free stab at it and then shift over to good enough, or tell them to picture, think of a bunch of cows..they are MOOers. There is a silence, a pause, and then many times they still spell it back Moores and ask right? We are glad they emailed, called, stopped in and they can call us whatever works for them. Don't get hung up or over sensitive about it and get on with the show, process, locating a property to buy, getting other properties listed, marketed, sold in Maine.
My brother Brian had a fraternity brother in college and his last name was Clapp. He got a lot of teasing, heckling and decided to change it. He picked a new last name of Strong. Went to court, did the paperwork, the whole nine yards. If you changed your name, and were dyed in the wool real estate morning, noon and night, what new name, label would you pick? Hercules Smith, Hardworking ME real estate broker at your service? Or Harvey House, Ricky Best REALTOR, Suzy Your Lister, Barry The Broker, T. Property Zeus, Guy Next Door, Peter People Pleaser, One To Pick? Million Dollar Producer? Rachel Referral? In radio, entertainment industry an overhaul of the label your parents, forefather's saddled you with gets spun, worked over, made glitzy and memorable, distinctive.
How did you pick the name for your brokerage, your real estate office agency? Do you use a character, an animal, a mascot, something to have fun with the name, the day to day marketing? Many car dealers from time to time use golden Labrador retrievers for some reason in their ads, to get your attention. To make you wonder what is that dog saying, doing in this ad? The Geico gecko a good example of an insurance spokesman that has done pretty well for himself, for a six inch or less heavy weight talent to peddle a product and have fun doing it, be remembered.