I Don't Care How Much You Know, But How Much You Care.

'People don't care about how much you know, but how much you care.'

I learned this lesson early in my real estate career. I went on a listing presentation with a single women whom a friend referred to me. My attitude when I got there was that I can sell your home. I work for a big name company, I have a great marketing plan, I sold homes before and have experience. I know what I'm doing. Let's get your home sold today!

Well I didn't get the listing, I was shocked. I had a great presentation and spent a lot of time showing her what my company and I can do. I explained the process and thought I nailed it. So then later I asked her why she didn't go with me? I was taught when someone doesn't list with you, you need to find out why, so that you don't make the same mistake and try to correct it for your next presentation. (great advice)

Another shock was her reply. She said,'That I didn't care, yeah you could sell my house, I know that, but you just don't seem to care'. I was like what is she talking about, I thought she wanted her house sold.

So then the lesson was, that I needed to refocus on why am I in real estate? We're here to be of service, which means we show we care. How can I help you? We just don't help sell and buy but that we truly care for our clients. We need to take into consideration on how they feel, or are they excited about buying their first home or are they sad because of leaving their home and memories. We know that real estate is a emotional process, for most people buy on emotion. The same is true with our sellers, it's emotional time for them as well. So my focus since then has been, to put myself in their shoes, whether a buyer or a seller and it has been a good lesson that I learned early on. 

My 2014 Customer Mission Statement blog, "Strive to Giving the Best Personal Care and Attention"