Tanya Nouwens Rocks and why what you do and say on AR matters…

By
Services for Real Estate Pros with ha media group

A few days ago, our newest client, a sweet gal from Canada, received 7 boxes of brand new postcards that we designed and printed for her.  She thinks of herself as a "pain in the BEEhind" client (her words), but in reality, she was great to work with.  She contacted me with a request for rates and such, and I bludgeoned her with a whole bunch of annoying questions about the kinds of folks she was marketing to, her business model and all that jazz.  She was a great sport and communicated with us daily to the tune of a few dozen emails.  When she got the cards, she was thrilled, and wrote a blog about how Jon (my better half, and the one who does the design) and I rock. 

TChris Olsen's New card - fronthe blog generated quite a discussion and resulted in a lot of comments: some good, some bad, some vanilla.  One of the commenters, Chris Olsen, stated that he might be contacting us to design and print a Sold card.

Two days later, we are happy to say that the design of Chris's brand new Sold postcard is all done, and the cards are going to press tomorrow.  Chris, just like Tanya, turned out to be a perfect client.  He answered all my annoying questions within minutes, sent us everything we asked for and gave us the creative room to do what we thought was right.  He KNOWS his market, knows who he is and what makes him stand out from the crowd.  He made it easy to design the card that would appeal to his prospects.

So no matter a few ruffled feathers, the important thing is we got a great client who, in my humble opinion, got a card he is happy with designed and printed at a great price. 

So, Tanya - it's been two days.  What you said on your post was honest and sweet, and, from a marketing perspective, did wonders for this here little outfit...

Thank You! :-)

Comments (18)

David Stratuik
Century 21 Redwood Realty - Ashburn, VA

Wow - very nice post cards! What do you guys charge to put something like that together?

Apr 24, 2010 12:22 PM
Elizabeth Bolton
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor

Hi Inna ~ I had a feeling all of that was going to make the phone ring. Excellent! That's a great Sold card and the testimonial will certainly be an attention getter.

Liz

Apr 24, 2010 12:32 PM
Bruce Walter
Keller Williams Realty Lafayette/West Lafayette, Indiana - West Lafayette, IN

Hey Inna-If I ever sell a house for 500K I will be ordering cards as well!!!  ^_~

It is a very SHARP card!!!!

ps Think how much earlier you could have posted this if someone had just stayed with their fishing!!!

Apr 24, 2010 12:58 PM
Elaine Hanson
Compass - Topanga, CA
REALTOR - Topanga, CA Real Estate Agent

Inna - as noted in Tanya's comments, let's talk about some biz. :)

P.S. You rock!

Apr 24, 2010 01:12 PM
Inna Hardison
ha media group - Orlando, FL
Wordpress for Real Estate & Design, Print HaMedia Group

David - thank you for the compliements :-)  The pricing depends on how much stuff you already have, i.e. images, logos etc.  We are not the least bit expensive, but I am reluctant to quote you anything not knowing what you have and what you are looking for.  Feel free to email me with that info, and I'll give you an accurate enough quote:-)

Elizabeth -than you, thank you.  Chris was easy to work with, and really really FAST.:-)  It was a pleasure.

Apr 24, 2010 02:01 PM
Inna Hardison
ha media group - Orlando, FL
Wordpress for Real Estate & Design, Print HaMedia Group

Chris - the design is work of Hubby Dearest, and yep, he totally rocks. :-)  I will say that it's awesome to work with someone who knows who and what they are and who they are speaking with.  You really made it easy (elements issues aside). 

Bruce - but that's one fabulous fish, and the puppy looks awful happy.  I enjoyed our chat, truly.

My Elaine - it's been waaaay too long since i've seen your pretty face, dear lady.  You need anything our little outfit can do for you and yours, just holler.  Call, emal - whatever.  We are here.  MWA-

PS: You'll love our canadian.  She is great!

Apr 24, 2010 02:38 PM
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Inna:  What a great card you did for Chris.  And... of COURSE he was great to work with.  He's from Cleveland (as am I.)

And... isn't it great that those who tried to be so negative on that post... ended up bringing you more business.  Ya just never know how things are gonna work sometimes.  Gentle huggs... take care.

Apr 24, 2010 07:14 PM
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Elaine:  Waving, waving, waving HI to you, here.  I have not seen you in ages.  I've missed you and your pretty smile.  How are things going for the Queen of Topanga Canyon ?  Well, I hope.  Please come by more often if you have time.  And... I invite you over to my blog for a peek.  I've missed seeing your great comments.  Take care... and gentle huggs to you, as well.

Apr 24, 2010 07:17 PM
Tanya Nouwens
RE/MAX ROYAL (JORDAN) INC. / Tanya Nouwens Inc. www.readysetsold.ca - Montreal West Island, QC
Montreal Real Estate Broker & Stager

Awwww shucks, Inna.  (That's such a non-Canadian expression, but I think I wear it well. LOL)

I'm so glad to see good things coming your way from this whole kerfuffel (sp?) -- which was my whole intention in the first place!   : )  -- Tanya in Montreal

Apr 25, 2010 12:12 AM
Lisa Heindel
Crescent City Living LLC - New Orleans, LA
New Orleans Real Estate Broker

Fantastic!  (Both the business and the post cards)  Who would have thought that Tanya's testimony would have taken you down a twisting, turning road to more business?  Kudos to you and Jon and congratulations to Chris for not being a sheep and seeing the value in your services!!!!

Apr 25, 2010 02:20 AM
Inna Hardison
ha media group - Orlando, FL
Wordpress for Real Estate & Design, Print HaMedia Group

Karen Ann - Chris was fantastic to work with... Thank you for the kind words, and you are right, we never do know where something might lead.:-)

Tanya - you do wear it well! 
Regretless Scrbe, xoxo-

Lisa - Thank you dahling.  I can't quite see Jon and I doing design for sheep, but hey, my print prices are great, so the ones whose design sensibilities are different can still save a crapload of money printing anything they approve of.  I am ok with that too:-)  Plus, even clipart looks better on high quality glossy stock, printed properly.

Apr 25, 2010 06:13 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

What  an interesting twist, the title, which mirroed Tanya's, and a new card, an a good reception...

the whole thing made me think of FSBOs not as those who sell real estate themselves, but applying the term to everting done by ourselves INSTAD of working with professionals. We are so skeptical about FSBOs when it comes to selling, but we are in the same shoes when it comes to designing marketing pieces.

Like any other FSBO, we think that we will do it better and it will be cheaper, and both notions are wrong

Great job

Apr 25, 2010 11:47 AM
Erik Hitzelberger
RE/MAX Alliance - Louisville REALTOR-Luxury Homes - Louisville, KY
Louisville - Middletown Real Estate

Inna - Chris's cards look great!  More importantly, it sounds like he's as happy with your work as I was.  I won't make your life any harder by telling people how little I gave you to work with.  But, I will offer a brief testimonial here..... Inna and Jon Rock!

Apr 25, 2010 03:19 PM
Inna Hardison
ha media group - Orlando, FL
Wordpress for Real Estate & Design, Print HaMedia Group

Jon - thank you, thank you.  Sometimes the titles lend themselves quite easily to petty theft:-)

You did a great job addressing the realtor by day, FSBO by night phenomenon on your recent post.  Sadly, the ones that ought to heed the most probably won't.  But that, too, is ok, as otherwise how are the ones that get it supposed to stand out?

Erik - It is SOOO appreciated that you are keeping certaing things to yourself.  :-)  Thanks again, man. 

Apr 25, 2010 04:27 PM
Susan Mangigian
RE/MAX Preferred, West Chester, PA, RS152252A - West Chester, PA
Chester & Delaware County Homes, Delaware and Ches

I'm ready for a little of your creativity as well Inna.  Thinking about either a postcard or a newsletter.  In class tomorrow morning and all day Friday.  I will try you on Thursday.  xxoo

May 04, 2010 11:26 AM
Inna Hardison
ha media group - Orlando, FL
Wordpress for Real Estate & Design, Print HaMedia Group

My Dear Susan - for you - anything:-)

May 05, 2010 04:54 AM
Susan Mangigian
RE/MAX Preferred, West Chester, PA, RS152252A - West Chester, PA
Chester & Delaware County Homes, Delaware and Ches

Didn't forget you... busy and in class all day tomorrow.  I have been too busy to prospect and pretty soon, when all the stuff I have on the books goes to settlement, I'll be standing around wondering what to do next.  I need to get something out to my sphere of influence.  I'll call as soon as I have time to talk to you.  Thinking more of a newsletter letting them know the market conditions here, what's going on with me, wishing them a good summer, that kind of stuff.  You are the best of the best!!  xxxoo

May 06, 2010 10:37 AM
Inna Hardison
ha media group - Orlando, FL
Wordpress for Real Estate & Design, Print HaMedia Group

My dear Susan,

It's no sweat at all.  Call me when you can, and we'll fiure it all out.:-)

May 06, 2010 12:18 PM