Facebook Fan Page - To Have or Not to Have

Services for Real Estate Pros with Agent Solutions
It's all the buzz lately and I'm sure you have one, or know someone that does. I'm talking about Facebook Fan Pages. I am on the internet most of the day every day for business and for personal interest and just about every site I go to has a link to a Facebook Fan Page. I am amazed at what can be done with these Facebook Pages. Some of them are like mini websites and are just too cool, not to mention eye catching and effective at drawing the reader in.

As a Real Estate Virtual Assistant, I have seen the increasing need for my clients to have their own Fan Page to educate and engage their fans about their local markets. It's a fabulous way to set yourself apart as an expert in your area while engaging and exchanging area information with your readers. I began to think to myself why it was so important for my clients to have one, and I didn't have one for myself...yet. I think I had myself convinced that I was too busy with "client" work, I didn't have time to work on my own. I knew this wasn't going to fly for much longer and I better start practicing what I preach.

I knew I could put together a Fan Page for myself with the standard information and applications, but I wanted to take it a step further. I had a conversation with Mary McKnight about adding some punch to the Fan Page and, I have to say, that Mary's willingness to help and walk me through some of the more complex steps of Fan Page coding was refreshing.

Mary and her team at Sacrilicious, design and implement high impact, user friendly web strategies for many types of businesses, including real estate, magazines and various celebrity personalities. These web strategies focus on inbound, permission and outbound marketing techniques that create an online presence that represents their clients, while generating new traffic, leads and sales.

More recently, Sacrilicious has focused their business on high impact, fully SEO'd, custom FBML Facebook Fan Pages, or, as I like to say...mini websites with punch. These Fan Pages are packed with fully integrated IDX searches, contact forms, video, audio and more. With professional commercial designs and a guaranteed 3 day turnaround, Mary and her team provide Fan Pages with punch in single and mulitple tab designs.

You can see some of their designs below or by visiting their Fan Page portfolio.

Missy Caulk (tigerlead) - Custom Facebook Page
Susan Milner (1parkplace) - Custom Facebook Page
Kevin Tomlinson (custom) - Custom Facebook Page
Realty Austin (Real Estate Web Masters) - Custom Facebook Page

Thanks again Mary. I'm looking forward to launching my new Fan Page next week after a few final tweaks and a bit more content.


Posted by

Online Marketing Management | Listing Management | Social Media Management

T: 403.852.0923 | F: 403.398.1376 | E: jennifer@agentsolutions.ca

Comments (5)

John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Jennifer - I do not have Facebook fan page, but I amm planning to get one.


Apr 24, 2010 06:39 PM
Toronto, ON

Jennifer - Facebook fan pages are the way to go to reach a portion of your target audience.

Apr 24, 2010 07:08 PM
Kevin Dunlap
Trident Investments Group - Las Vegas, NV

I have a fan page and even a second facebook account to deal with it.  I don't want to mix my business and personal life.  For example, I play some stupid FaceBook game and looking for help on my professional page.

Apr 24, 2010 07:15 PM
Jennifer Wilson
Agent Solutions - Calgary, AB
Agent Solutions

John - That's awesome. Feel free to share a link to your fan page. :-)

Rick - As with any social media platform whether it be Facebook, Twitter, LinkedIn, a marketing strategy is a good idea to keep you on track and help measure what is working for you and your business and what is not.

Marc - You are absolutely right. It is very likely that a part of your target audience may use Facebook more than another platform depending on the demographics. It's a good idea to market yourself where you think "your" target audience will be.

Kevin - That's great. Like I said to John, feel free to share a link to your fan page if you'd like. I completely understand why you would want two separate accounts, one for business and one for personal, and I think this is an on-going discussion keeping your personal and business separate. With that said, I caution you. Having two accounts goes against Facebook's policies and should they come across your two accounts they "could" shut them both down, without warning. One thing to keep in mind, is when you create a fan page, it is not linked or connected to the account you set it up with. The Fan Page is independent of the account. Therefore, you could have a fan page just for your business and keep one account for your personal. The task at hand now would be to migrate your "friends" on your business (or second) account to join your fan page. Does that make sense? Let me know if you'd like me to explain further.

Thanks for the comments.


Apr 25, 2010 03:27 AM
Terri Stephens
CIR REALTY - Calgary, AB
REALTOR, Calgary & Airdrie 403-827-4663

Great post, thanks for the information-

May 04, 2010 05:11 AM