Ahhhh, the Information Age

By
Real Estate Agent with Executive Realty Group 471-000119

Since the day I began my real estate career (good grief, it's now over 25 years!), I've always believed that "Informed is Empowered!"  As a matter of fact, I've had that as a tag line on various of my websites...placing it there because I felt the consumer VIEWING the pages should keep that in mind.  After all, isn't it true that the more information we have, the better the decisions we can make? 

But I've got to say it....I WAS WRONG!  We're now emersed in what I think of as "Information Proliferation"!!!  There is so MUCH of it....how do we separate the wheat from the chaff?  It's certainly a challenge!  I recently had some out of town company, and my guest (a friend and colleague from the Boston area, Mollie Wasserman) wanted to treat us both to a pedicure  Now, that sounded like great fun, but since it's not something I really do, I thought "great, I'll google it".  Right...I searched for "pedicure" in my local area and, VOILA, in what I'm shown to be .13 seconds, I get links for 17,900 results!  Holy cow!!!!  Now that's A BOATLOAD OF INFORMATION!

But wait, as I run through the list of links....most of the ones on the first pages are merely directories of additional links...what I acutally find are....MORE lists!  I just want a decent pedicure, I don't want to have to drive an hour to get it, and I want it in a reputable establishment so the odds are I won't get one of those horrific nail infections!  Oh, and I wanted it TODAY, and rummaging through 17,900 links wouldn't get me there! 

I considered this whole thing an exercise in frustration!  Obviously, MORE information is not the answer.  By the way, we DID find a nice little salon and got ourselves a wonderful, relaxing foot massage, a nice hot foot bath, and great french pedicures (my very first ever).  And to boot, the comfy chairs we sat in had variety of settings as well....so we got a massage, too!  And all this was at a VERY (from what Mollie told me) reasonable price!  If you're ever in the Schaumburg area, check out Glamourous Nail Salon!

Bottom line, despite the VOLUMES of information available with just that one search, I was no better off than when I started!  On the one hand, I had NO idea where to go.  And after my search, I had TOO MUCH information!  And I must admit, the very LAST thing I felt was EMPOWERED.

As a veteran in this real estate industry, that point was certainly not lost on me!  The challenge is clear....to create information that is both Accurate and Timely...and also make it EASY TO FIND!

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Rainmaker
215,794
Wayne and Lynda Gomillion
Real Living Hagan Realtors | Pinehurst ~ Southern Pines, NC - Pinehurst, NC

Judi, Thanks a million for the thought provoking post. Anyone who has been in the business world for any length of time has likely encountered a situation were Too Much Information (TMI) can be dangerous. Although, in the real estate profession, we may become liable, when we fail to disclose.

Just a final thought on the matter, I've not yet heard of a case where one was sued for "over disclosing"

Best regards,

Wayne & Lynda Gomillion | www.PinehurstHomeTeam.com

Aug 01, 2007 04:02 AM #1
Rainer
45,309
Judi Bryan
Executive Realty Group - Bloomingdale, IL
Your Chicagoland Connection

Point well taken!  You bring up a great point, too.  There's a huge difference between "TMI" and "TMD" (my coin, following the TMI pattern, for, as you pointed out, Too Much Disclosure).  The truth is that TMD is an OXYMORON.  When it comes to Disclosure....there's no such thing as TOO MUCH.

Aug 01, 2007 04:11 AM #2
Rainer
91,456
Eileen Landau
BAIRD & WARNER, NAPERVILLE - Naperville, IL
ABR, CRS, e-PRO

Judi,

part of the use of google, comes from learning how to limit your search. So, if you'd tried: pedicures in Schaumburg, that might have resulted in finding a place.

Do you use the following:

"pedicures in Schaumburg"

[pedicures in schaumburg]

Pedicures+in+schaumburg

Try it.

Aug 01, 2007 03:13 PM #3
Rainer
45,309
Judi Bryan
Executive Realty Group - Bloomingdale, IL
Your Chicagoland Connection

Good point....I do use " " sometimes in Google.  In this case, using them as you indicated yields 6 results....all "directories" themselves.  Using the [ ] or + + format each yielded 15,200 results.

I know with any of the search engines there's some fine tuning that needs to be done with the searches (though I only used one example of how I searched in my original post, In reality, I did do a variety of word combinations and formats which did not give me what I needed.  And I simply used my own example of a real life incident to make a point about the proliferation of information...and the "down side" of same.

Appreciate your input.....and, by the way, HI, Eileen!

Aug 01, 2007 11:25 PM #4
Ambassador
754,413
Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495

Judi,

I just stopped in to say WELCOME to Active Rain!  One thing's for sure.  If you continue to blog here, join some groups, post to those groups and learn about html tags, google will find YOU, and your phone will ring.

Much Success,
Mike in Tucson

Mar 14, 2008 10:46 PM #5
Anonymous
Judi Bryan

Thanks, Mike.  Yes, I agree...participation here and an assortment of Web 2.0 venues certainly can make a huge difference.  Now, if only we didn't need sleep!  LOL!

JudiB
Chicagoland

Mar 14, 2008 11:17 PM #7
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Rainer
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Judi Bryan

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