Acquiring new business by being proactive

Reblogger Tom Davis
Real Estate Agent with Harrington ERA,DE Homes For Sale, $$ Save $$ Buy Today !

Russel has a great business mindset and shows you the proactive way of doing things... Priceless!  Thanks Russel!

Original content by Not a real person

Contact Russel Ray for all your home inspection needsWhen builders build subdivisions, they often use the same thing in all the homes, mainly because they get a volume discount for buying so much.

As a home inspector with past experience in various other aspects of real estate, I know that. When I'm at a home inspection and find certain things that I know have been recalled or have various problems associated with them, I can often acquire new business by being proactive in telling the neighbors about the recall or problem.

I'll often do this if the problem concerns something that could be a significant fire or safety hazard, or has a recall or class action lawsuit associated with it.

After the inspection, I'll create a mailing list of all the addresses in the subdivision and send out a simple postcard. Recently, I did this when I found polybutylene water supply pipes in the attic:

Postcard to home owners

Notice that I didn't try to sell anything. I only wanted to be helpful, but it's this kind of help that can generate a tremendous amount of business, either by home owners wanting me to come out and check their attic, or them calling me for a home inspection when they go to buy or sell.

If you know something specific about a neighborhood that typically is a problem, try being proactive in contacting the home owners to demonstrate your knowledge and helpfulness. It just might turn into significant business for you.

Acquiring new business by being proactive


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Terry Wills
BRW - Alamo, CA

Proativity was defined by the book report writing service based on the book 7 Habits of Highly Effective People. The first habit is to be proactive, doesn't matter what it concerns - your business, education, family life, etc.

The other habits are less important, as it turns out. However, proactivity isn't the only key to business success. The latter is a complex door with many locks.

Dec 27, 2016 01:24 AM #1
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Tom Davis

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