Russel has a great business mindset and shows you the proactive way of doing things... Priceless! Thanks Russel!
As a home inspector with past experience in various other aspects of real estate, I know that. When I'm at a home inspection and find certain things that I know have been recalled or have various problems associated with them, I can often acquire new business by being proactive in telling the neighbors about the recall or problem.
I'll often do this if the problem concerns something that could be a significant fire or safety hazard, or has a recall or class action lawsuit associated with it.
After the inspection, I'll create a mailing list of all the addresses in the subdivision and send out a simple postcard. Recently, I did this when I found polybutylene water supply pipes in the attic:
Notice that I didn't try to sell anything. I only wanted to be helpful, but it's this kind of help that can generate a tremendous amount of business, either by home owners wanting me to come out and check their attic, or them calling me for a home inspection when they go to buy or sell.
If you know something specific about a neighborhood that typically is a problem, try being proactive in contacting the home owners to demonstrate your knowledge and helpfulness. It just might turn into significant business for you.
Acquiring new business by being proactive
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