Acquiring new business by being proactive
Russel has a great business mindset and shows you the proactive way of doing things... Priceless! Thanks Russel!
When builders build subdivisions, they often use the same thing in all the homes, mainly because they get a volume discount for buying so much.
As a home inspector with past experience in various other aspects of real estate, I know that. When I'm at a home inspection and find certain things that I know have been recalled or have various problems associated with them, I can often acquire new business by being proactive in telling the neighbors about the recall or problem.
I'll often do this if the problem concerns something that could be a significant fire or safety hazard, or has a recall or class action lawsuit associated with it.
After the inspection, I'll create a mailing list of all the addresses in the subdivision and send out a simple postcard. Recently, I did this when I found polybutylene water supply pipes in the attic:
Notice that I didn't try to sell anything. I only wanted to be helpful, but it's this kind of help that can generate a tremendous amount of business, either by home owners wanting me to come out and check their attic, or them calling me for a home inspection when they go to buy or sell.
If you know something specific about a neighborhood that typically is a problem, try being proactive in contacting the home owners to demonstrate your knowledge and helpfulness. It just might turn into significant business for you.
Acquiring new business by being proactive
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