Improve Your Feedback Response Rate: Think Like a Showing Agent!

Services for Real Estate Pros with ZipRealty Residential Brokerage 46553

Listing agents are having a rougher time moving listings this year and sometimes, it's not just the price, it's the circumstances of showing and the aftermath.

Let's talk about feedback, which is probably more important this year in the aftermath of extended market times. Make it as easy as possible for the showing agent to give you feedback by providing complete information. This includes a picture of the house, address and MLS number-and-send the feedback form along within not more than 72 hours of the showing. One agent in my marketplace enters everyone who responds into a drawing for a gift certificate. The fax cover sheet also announces the winner of last month's prize.

Recently, an assistant send me a request for feedback on a listing with no picture or MLS number on the email, so to provide feedback I would have to take the whole address and paste it into MLS since I saw over 40 houses last week and this may or may not have been among them. More than one agent requested feedback 2 weeks after the fact by telephone. Do you know how many houses are out there and how many people call me saying that the house had 4 bedrooms and 2 baths? 

Receiving a feedback call while I am still out with my clients is almost as bad as receiving one 2 weeks later. This tips my clients and me off to the fact that someone is desperate to make a sale and it will cost you.

Some listing agents also get insulted when asking for feedback and I mention the odor or wall colors needing to be neutralized. If you don't want to know what I really think, please, PLEASE don't ask. It makes me more reluctant to respond to request for feedbacks when I receive flack for bringing up something that should have been addressed before the house went on the market.

In summary, keep feedback requests property-specific, relevant, timely and brief. Check expectations at the door and be considerate of the showing agent. Not all will reply, but following the above suggestions should hopefully increase your response rate.

Comments (8)

Beth An Schulz and Bunbury & Associates Realtors - Madison, WI
You'd think this would be a no-brainer, but it's nice to get a friendly reminder every once in a while!  Nice post.  Thanks.
Aug 01, 2007 09:06 AM
Dale Baker
Baker Energy Audits and Commercial Properties Inspections - Claremont, NH
New Hampshire Relocation Real Estate Information

Howdy Irene

I gave you a rating of 5 for you very fine post.

Have a good one

Aug 01, 2007 09:21 AM
Irene Potter
ZipRealty Residential Brokerage - Maple Valley, WA
Creating moving experiences in real estate

Beth An and Dale: Thanks for the 2 thumbs up! If we all work together, we can move those houses just a little bit faster.

Aug 01, 2007 12:07 PM
Shawn Patrick
Pro Agent Solutions - Buford, GA


We feel that feedback requested by email is the best solution.  It requires very little effort by the listing agent and showing agent.  Do yourself and your business a favor and check out an alternative solution for online feedback.  They have an outstanding product with second to none customer service. Real Estate Professionals need professional services like  Take a moment and visit them at

Shawn Patrick

Aug 04, 2007 04:37 PM
Irene Potter
ZipRealty Residential Brokerage - Maple Valley, WA
Creating moving experiences in real estate
Hi Shawn, Thanks on your comments about This is the kind of feedback request form that works very well.
Aug 05, 2007 06:23 AM
Ann Heitland
Retired from RE/MAX Peak Properties - Flagstaff, AZ
Retired from Flagstaff Real Estate Sales
Also, listing agents, check out This was built by a real estate agent for real estate agents and it's great. Sends a picture of the house. I send the request three times, one each day AFTER the showing, as Irene says, and then I call if no response. Great results on feedback and the sellers get a copy so the showing agent is giving them the bad news, not me.
Aug 13, 2007 03:29 PM
Irene Potter
ZipRealty Residential Brokerage - Maple Valley, WA
Creating moving experiences in real estate

Friends, I'm sure there are quite a few feedback reports out there but I'm also pretty sure that just getting a link to the listing is fine, too. My main point is that a prompt feedback with a visual memory jogger is the best way to increase your chance of getting feedback.

As mentioned in the piece above and can't be stressed enough-don't argue with the showing agent, even if you don't agree. The most important thing is just passing it along to the seller. It's really up to them to embrace or reject the feedback that was offered, just as it is the buyer's perogative to pass on a home if they don't care for the paint or carpet.  

Aug 14, 2007 10:04 AM
john axle
Andersonville, TN

I use a free service to collect feedback called

I have found the feedback to have a bigger impact coming directly from the buyers agents. (although I prepare my sellers that some feedback we receive will not be helpful or relavent.


Oct 26, 2007 05:09 PM