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Top 10 Effective Marketing Strategies for Realtors?

By Eric Slifkin

Real Estate Agent with Keller Williams Realty of the Treasure Coast 3068211

April 27, 2010 07:13 PM

According to a recent survey of Realtors conducted by Home Gain, these are the top 10 effective marketing strategies for Realtors:

1. Referrals (Scored 8.7 out of a possible 10)
2. Featured Listings (4.8)
3. Email Campaigns (4.7)
4. Postcards/Mailers (4.6)
5. Blogging (4.1)
6. Online Lead Generation Services (4.0)
7. Facebook (4.0)
8. LinkedIn (3.6)
9. Outdoor Ads (3.6)
10. Print Ads (3.6)

I find it surprising that when it comes to Web based marketing, no category scored above 4.8 out of ten for effectiveness. So I have to wonder: of the 1,300 agents surveyed, how many are tech savvy and know how to effectively market homes on the Web? Based on my own experience, here is what I deem to be the 10 top marketing strategies:

1. Referrals
2. SEO optimized Web sites
3. Online Lead Generation Services
4. Featured Listings
5. Email Campaigns
6. Yard Signs
7. Postcards/Mailers
8. Blogging
9. Facebook
10. LinkedIn

Personally speaking, I garner well over 80% of my business from the Web. So for me, the Internet is the best place to invest the bulk of my marketing budget.

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Endre Barath, Jr.

Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA

Realtor - Los Angeles Home Sales 310.486.1002

Eric, I totally agree with you, I used to send out 20k post cards a month, for the past five years have not sent out one printed advertizement. All from the internet. Printed advertisement is a waste of money.

Apr 27, 2010 07:40 PM

Cameron Novak

The Homefinding Center - 1000 Palms, CA

Real Estate Broker since 2008

I'm with you Eric. I get much of my business from the internet. The other leads I get cost in the neighborhood of $1,000 per closed transaction.

Apr 27, 2010 07:57 PM

Bill Desai

Bill Desai Real Estate Services, Ontario, CA Lic. #01029863 - Ontario, CA

Eric... Thanks for sharing. Referrals/word of mouth should always be on top as real estate is service/people business. However, technology running fast, the internet and web marketing will remain near the top as well.

Apr 27, 2010 08:19 PM

Tom Ramsey

Century 21 Northland - Traverse City, MI

I get about 90 percent of my business from the web. (and I pay very little if any for it) It still amazes me how many people have not gotten on board with technology. I still occasionally come across an agent who doesn't check there email or doesnt even have one. It never ceases to amaze me. Thanks for the post good info.
Tom

Apr 27, 2010 08:26 PM

Rancho Bernardo

Coldwell Banker Real Estate DRE#01410072 - Rancho Bernardo, CA

Gina@GinaYoungren.com (ABR,e-PRO,SRES) 92127,92128

Every day I am getting phone calls from people who found me on the internet. I do think Tha ActiveRain push has been more beneficiial than my actual website getting me the presencein my target market. Do have to keep it FRESH however. All good things take work, even internet presence!

Apr 27, 2010 08:55 PM

Tom Priester

Paradise Sharks - Jupiter, FL

Paradise Sharks

Referrals rock!

Apr 27, 2010 10:43 PM

Eric Slifkin

Keller Williams Realty of the Treasure Coast - Palm City, FL

Thanks all for the positive feedback. A lot of agents in my office cannot believe I get any worthwhile Web leads at all!

Apr 28, 2010 02:28 AM

Charles Stallions

Charles Stallions Real Estate Services - Pensacola, FL

850-476-4494 - Pensacola, Pace or Gulf Breeze, Fl.

Good breakdown of the facts Eric, I enjoyed the read. 50% of my business comes from signage so where does that fit in.

May 11, 2010 03:29 PM

Top 10 Effective Marketing Strategies for Realtors?

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Eric Slifkin

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