A big dollar SEO tip anyone can do

Real Estate Technology with Content, coding, marketing, host.

Usually when we give an SEO tip in an online chat like in Tuesday Thunder or during our weekly online radio show for the consulting group Social Media Edge we get responses like, "can you put that in English now?" Or "and how much is that going to cost me?"

You will be very relieved to know the most important tip to help move you up in SERP is no more difficult for a complete novice than it is a seasoned pro. Seriously this is something you can do on your own with very little coaching.

Agreeably most SEO consultants (even the ones who really are experienced and know the inner workings of search engine science) would prefer to use this as their own secret weapon and some of us have created a network to make it possible to achieve the goal more quickly but in the end you can do this for yourself.

According to the 2009 Search Engine Ranking Factors Survey, which is participated in by industry professionals from around the world, 73% of them rated inbound linking text as "very high importance" in their search engine algorithms. What they are talking about is the text in the link (the anchor text) that links back to your site from a third party site. For this example search engine optimization and results pages links back to Social Media Edge the group made up of Mike Mueller, Jason Crouch, Jeremy Blanton, TS Elliott, and me.

The method is to have as many links on other sites linking back to you as possible. The important factors are:


  1. Have most of the links on relevant sites
  2. Make sure those sites aren't "black-listed"
  3. Try and get as many as possible on sites with higher Page Ranks
  4. Get the anchor text (link text) to use your keywords
  5. Provide the site with pre-written content with the links built in
  6. Point the links to relevant pages in your site or your index/landing page
If you have no idea how many inbound links you have or where they come from you can have an evaluation done. It's not that expensive and it will give you eight full pages of information about your site including inbound links, their influence on your site, your use of keywords, the structure of your site and how friendly it is to search engines and more.


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Web/Social Developer For Hire - I code. I create. I manage. Whether you need your website to actually do something other than look pretty or one of the following services let's talk. Anyone can make a beautiful WordPress site (all the hard work is done) but few can make it work for you. , blog content, research intense reports, data reports (and accompanying charts and graphics), ebooks, presentation content, speeches, social media management, advertising scripts, or similar, let me show you what you can have.

Listen to Social Media Edge Radio weekly for powerful tips on making the Internet pay for you. Blogging, social media, and web technology with some of the most successful and well-known guests on the Web!

I started writing on Active Rain in 2006 when I was representing the mortgage industry. I am no longer in that industry and many of the older posts contain outdated information. Please do not contact me for LENDING or MORTGAGE questions but rather contact a licensed mortgage professional from your area. I have always been in marketing and branding and that is still what I do. Thanks for reading!

Comments (4)

Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

I need to do so much... and cleaning up inbound links (from sites I control... as well as internal links) is on that list. 

Apr 28, 2010 01:47 PM
Kathy McGraw
CELLing Realty - White Water, CA
Riverside County CA Real Estate

Sounds like plain English to me :) 

Apr 28, 2010 02:27 PM
Matt Grohe
RE/MAX Concepts - Des Moines, IA
Serving the metro since 2003

Ken: another great post on SEO. Thanks for the tips.

Apr 28, 2010 04:49 PM
Jim Frimmer
HomeSmart Realty West - San Diego, CA
Realtor & CDPE, Mission Valley specialist

So when I messing around on Facebook, I should be linking back to my web site?

May 12, 2010 08:15 PM