Usually when we give an SEO tip in an online chat like in Tuesday Thunder or during our weekly online radio show for the consulting group Social Media Edge we get responses like, "can you put that in English now?" Or "and how much is that going to cost me?"
You will be very relieved to know the most important tip to help move you up in SERP is no more difficult for a complete novice than it is a seasoned pro. Seriously this is something you can do on your own with very little coaching.
Agreeably most SEO consultants (even the ones who really are experienced and know the inner workings of search engine science) would prefer to use this as their own secret weapon and some of us have created a network to make it possible to achieve the goal more quickly but in the end you can do this for yourself.
According to the 2009 Search Engine Ranking Factors Survey, which is participated in by industry professionals from around the world, 73% of them rated inbound linking text as "very high importance" in their search engine algorithms. What they are talking about is the text in the link (the anchor text) that links back to your site from a third party site. For this example search engine optimization and results pages links back to Social Media Edge the group made up of Mike Mueller, Jason Crouch, Jeremy Blanton, TS Elliott, and me.
The method is to have as many links on other sites linking back to you as possible. The important factors are:
- Have most of the links on relevant sites
- Make sure those sites aren't "black-listed"
- Try and get as many as possible on sites with higher Page Ranks
- Get the anchor text (link text) to use your keywords
- Provide the site with pre-written content with the links built in
- Point the links to relevant pages in your site or your index/landing page