More From The Awesome Females In Real Estate

Education & Training with Advantage Solutions Group

Afire LogoLast week, I shared with you some of the highlights of this year's AFIRE Conference!

To spend three days with over 50 successful women was a real treat and I came away with my head spinning from the thinking and inspiration.

If you haven't also read this....My friend and author of The Cosmic Cow Pie, Carra Riley did a great blog post with her takeaways that is a wonderful brainstorming list! Lot's of good ideas are captured here.

And here are a few more of my takeaways and ah ha moments:


"Who's driving YOUR bus?" there is only ONE driver and it should be you!

•Marilyn  Wilson shared some key trends: 

  • Inbound marketing vs. outbound marketing daily snippets of wisdom About the clients finding you-customer at the center of the process is a good experience
  • Transparency and congruency are important for credibility
  • Mobile: mobile property search. Netbooks, iPad. There are no excuses for not being available immediately. Google Chrome rocks
  • Processing efficiency: having all paper work online. Calculate the savings of going paperless.

•Pam O'Connor, President and CEO, Leading Real Estate Companies of the World , said "Information is free, knowledge is priceless"

•Raleigh Pinsky the PR Expert shared

•o   Create an "Online Pressroom" with articles, videos, and interviews

•o   Rethink in person lunching (start doing it more!)

•o   It does take at least 7 exposures to build credibility but they only see 1 in you must put 21 in front of them!

What new ideas are helping you reinvent yourself? Please leave a comment here or share on the wall of my Facebook Page!

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Comments (3)

Joeann Fossland
Advantage Solutions Group - Tucson, AZ
Master Certified Coach to Motivated Agents

Thanks Celia!

I am always picking up lots of great ideas too. Isn't it fun to have such great resources?

May 04, 2010 06:11 AM
Carra Riley & Declan Kenyon
Brokers Guild Cherry Creek Ltd - Westminster, CO
Helping people Transition at all ages!

Joeann ~  There were so many ideas shared that I am still connecting the dots.  One of the more important ideas that came through is the fact we are all going to be selling on a 4 x 6 screen and if you are not ready for mobile applications it will not be good. 

One of my favorites was "Who's driving YOUR bus?" there is only ONE driver and it should be you!"

Featured in Cosmic Cow Pie

May 04, 2010 06:14 AM
Brian Block
RE/MAX Allegiance, Managing Broker/Branch Vice President - McLean, VA
Northern Virginia & D.C. Real Estate


I just have to say that I love the name, the logo, the content, and the women behind AFIRE!  What a great group!

May 04, 2010 06:59 AM