Where are your leads coming from?

Real Estate Agent with RE/MAX Access

Where are your leads coming from?

This morning, I was going through my Tuesday routine of following up on my leads and active buyers.  While going down my list I glanced over at my board of listings and pendings and had a thought...my leads are coming from a fairly wide variety of sources!

photo courtesy of: http://www.flickr.com/photos/lumaxart/2136953043/

For most folks, this probably isn't an earth shattering revelation, but for me it is.  When I think back to where I was in my career this time last year and where I am now...there is just no comparison.  I am by no means satisfied with where I am at this point, but I am pretty darn excited! 


photo courtesy of:http://www.flickr.com/photos/sillygwailo/91899231/

Exactly one year ago, I had only one source of leads....referrals from friends and family.  That was it!  Pathetic, huh??  Well here is the breakdown of my current lead generating sources....

Pending contracts

  • friend referral
  • RE/MAX leadstreet

Active Listings

  • RE/MAX leadstreet
  • friend referral (2)
  • family referral
  • Active Rain

Active Buyers

  • referral lunch group
  • RE/MAX leadstreet (2)
  • past client referral
  • office duty, broker referral
  • website 

*note by active buyers I mean the buyers that are pre-qualified and looking to buy in the next 3 months*

I am definitely still looking to grow my business and expand the number of clients I have the opportunity to reach but so far I am just bursting with excitement over the difference a year has made! 

So, where are your leads coming from?

Comments (109)


Thanks for all the good advice. I am a new agent and my partner has been in for 5 years now. We do not get leads from our office, only floor calls, which are few and far between. So far as we are learning in GRI classes that internet is the way to go. We have a website and so far it has not paid off. We do the craigslist, and newspaper ads, and have had junk and spam, and no response thru newspaper ads. We would like to get into REO's but hit dead ends. 

Again Thank you for your good leads, and may you be blessed with prosperity! Janis


May 05, 2010 04:41 PM
Roland Woodworth
eXp Realty - Clarksville, TN
eXp Realty

It's always a great ideal to have multiple streem lines of leads

May 05, 2010 05:49 PM
Jirius Isaac
Isaac Real Estate &TriStar Mortgage - Kenmore, WA
Real Estate & loans in Kenmore, WA

It is good to have the variety and not have them all coming from the same source in case something dries up.

May 05, 2010 06:02 PM
Mike Wong
Keller Williams Realty Southwest - Sugar Land, TX
Realtor: Commercial, Residential, Leasing, Invest

Great job staying on top of tracking your leads. Funny I just came up with a chart this morning to do so myself. Now I just have to go back and catagorize everyone on there.

May 05, 2010 06:51 PM
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY

75% from the internet - 25% from other sources including mailings.  AR and my outside Tomato blog has helped tremendously.

May 05, 2010 09:02 PM
Stephen P. Panczak, MBA
Keller Williams Coastal Partners - Palm Beach, FL
Real Estate Agent & Business Coach, (561) 254-8098

Jeanna - congratulations on your Featured Post. I'm in the process of writing my first blog and looking forward to sharing the same outcomes as you. The online tools are the future in real estate.

May 06, 2010 12:46 AM
Richard van Seenus
Van Seenus Partners - Santa Barbara, CA
Best SB Agent

My office gets good floor activity, my top three lead sources are floor, open houses and referrals.  I do get some good leads from the Internet, but I find that they usually have seen me some where else first.

May 06, 2010 01:58 AM
Bill Travis
Captain Bill Realty, LLC - Gilbert, AZ

I get about 2 leads per year from lead street, and they are always junk leads. One lead appeared to be good. I spoke with him within 5 minutes of the call to me from the office. But he made an appointment with me and was a no-show and didn't return any more calls.

May 06, 2010 02:38 AM
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON


Those are good numbers and numbers that I track monthly.


May 06, 2010 06:05 AM
Donna Harris
Donna Homes, powered by JPAR - TexasRealEstateMediationServices.com - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

I get tons of Leadstreet leads, and many that come back over and over, but not a single active buyer from the system... but still dripping on them.

May 06, 2010 08:07 AM
Steven Pahl
Keller Williams Tampa Properties - Tampa, FL
Real Estate Consultant Tampa, FL 813-319-6423

Multiple streams of leads means you should be able to maintain consistent income.

May 06, 2010 08:36 AM
Damon Gettier
Damon Gettier & Associates, REALTORS- Roanoke Va Short Sale Expert - Roanoke, VA
Broker/Owner ABRM, GRI, CDPE

My leads come from AR outside Blog, referrals and my website.

May 06, 2010 08:52 AM
Jeanna Martinez
RE/MAX Access - Schertz, TX

WOW I am so excited about the feature and all the responses!!  Thank you all so much for the encouragement and added advice!  It just goes to show what a supportive and positive community we have on Active Rain.  Here is to a great 2010 for us all!! :-)

May 06, 2010 10:51 AM
Sheila Moran
RE/MAX Access (Garden Ridge, San Antonio, New Braunfels) - New Braunfels, TX
SanAntonioSheila.com, RE/MAX Access, 210-32


A litle birdie told me that you got a FEATURED!

Awesome job!

And always congrats on your success!

May 10, 2010 07:10 AM
Jean-Paul Peron
The Outer Banks Real Estate Copmpany - Corolla, NC
Carova Beach - Living & Working in 4-Wheel Drive

Very Good!

I look at mine & it went:

Pending contracts

  • Agent Referrals

Active Listings

  • Expired mailings
  • Just Sold post cards
  • family/friend referrals

Active Buyers

  • broker referral
  • website 

May 10, 2010 09:00 AM
Matthew Bartlett
Hill Top Real Estate/BRE Lic. #01353034 - Glendora, CA

Great Job Jeanna! Along with the online arena, I still use print media, (very minimal) along with door knocking, and cold calling. When I use the door knocking and cold calling methods I focus on Sphere of Influence, Just Listed, Just Sold, FSBO's, & Expired Listing's. I will also use the social media arena to prospect Just Listed, & Just Sold as well. The main thing is I try to keep an open mind. I have no problems trying something new as long as it's measurable and I see results.

Make it happen,


May 18, 2010 01:18 PM
Jennifer Walker-Derby
Re/Max Westside - Marietta, GA
Real Estate Extraordinaire

congrats on featured!  I would say my team gets approx:

20% from Leadstreet (sometimes the 5th time is the charm but we convert a lot of them!)

65% online (website, personal blog, online advertising)

15% past clients/referrals

as I type that last one I realize I need to work more on my database  :)

May 27, 2010 03:39 PM
Sal Poliandro - NJ Bergen County Realtor
RE/MAX Properties - Ridgewood, NJ
Broker Associate

Great Post. Congratulations on getting featured on RE/MAX mainstreet.

May 27, 2010 04:31 PM
Veronica McCardell
Palm Realty - Indialantic, FL

I am new to the business, can anyone give me any guidance on what type of internet lead sources to use.  I do not want to get scammed by companies selling leads.


May 28, 2010 07:02 AM
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

Your company gives you leads??? That just blows my mind!

Jun 09, 2010 05:51 PM