Win the Listing, Impress the Seller

By
Services for Real Estate Pros with OpenHouseAdvertising.com

Did you know that you can create a single property website and show it to the seller or use it in a listing presentation before you buy it? Not only are you able to test the product for free, if the seller likes it or you win the listing then it’s a no brainer to make it live. In some cases, the seller will even pay for it.

 

Impressing the seller with property websites

Sellers want to know that as a real estate agent, you’re doing everything it takes to sell their home. Property websites not only display their home beautifully in a single location dedicated to the property, they come with all the necessary online marketing tools to attract potential buyers. If you’ve got a very picky seller, save your valuable time and money and show him this: www.thecitadelseattle.com, just forget to mention it took you 5 minutes to make.

 

Win the Listing with property websites

Use one of your old or current listings and build a property website with the information. It won’t be live unless you make it so don’t worry about it showing up on trulia or zillow. Use it in your next listing presentation and explain to the seller that this (www.cascadeviewestate.com) is what you’re going to use to target potential buyers with online. Property websites are not only syndicated to the top real estate search sites, they show up on the mls, come with craigslist flyers, use lead generators, shared with email flyers and facebook/twitter and most importantly educates buyers faster and gets them in the door quicker.

 

 

 

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Topic:
Real Estate Sales and Marketing
Location:
Washington King County Bellevue Downtown
Tags:
property websites
listing presentation
impress the seller
win the listing
real estate marketing

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Rainmaker
1,317,757
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

This looks like a great tool and one that would impress sellers.

May 04, 2010 05:28 PM #1
Rainer
22,435
Sheryl Hartley-Piskuric
Koehler Bortnick Team ReeceNichols - Overland Park, KS
CSP, Real Estate Market

Very good advice. It is always wonderful to get different advice from a variety of great Realtors that share the selling techniques to other Realtors. 

May 04, 2010 05:29 PM #2
Rainer
147,902
Don Spera
CR Property Group, LLC - East York, PA
Serving York and Adams County, PA

Owen, I envy you knowing all of this technology and how streamlined it can be.  It is harder for us old timers to stay on top of this technology as the learning curve is getting greater.  Those of you that grow up in the business with these advancements will definitely have an advantage.  Great post, and I will defintely book mark this.

May 04, 2010 05:35 PM #4
Rainer
34,458
Owen Biddle
OpenHouseAdvertising.com - Bellevue, WA

Don,

You're right about that, however there are some technologies out there that are very user friendly. I'd be happy to assist you if you're interested.  But give yourself a lot of credit, you have a blog on active rain and know the term bookmark, you are way ahead of the game :)

 

May 04, 2010 05:41 PM #5
Ambassador
648,384
Marilyn Boudreaux
Marilyn Boudreaux, Century 21 Bono Realty - Lake Charles, LA
Lake Charles LA Century 21 Realtor

Don, I have been using the property websites since January this year and no one else is utilitizing this technology in my area.  My sellers were very impressed and told everyone they had their own website for their house!  I have utilized the dedicated websites, and text technology in listing presentations and it speaks volumes.  Sellers want to have confidence in an agent's ability to market and sell their home!

May 04, 2010 05:48 PM #6
Rainmaker
510,224
Dan Tabit
Keller Williams Bellevue - Sammamish, WA

Looks interesting I may have to check it out before my next listing presentation. Thanks for the tip.

May 04, 2010 06:05 PM #7
Rainer
258,250
Charles Edwards Bentonville
Coldwell Banker Harris McHaney & Faucette 479-253-3796 - Bentonville, AR
AR REALTOR, Bentonville Real Estate Agent and Broker

Great idea. Our clients are catching on to the idea that most buyers and sellers are growing more tech savvy.

May 04, 2010 11:23 PM #8
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Rainer
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Owen Biddle

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