We are less than two days away from one of my favorite holidays. As many of you know I was raised by a single mother and saw firsthand just how difficult and rewarding the role of a mom can be. Make it a point this mothers day to not only thank the people in your life that deserve it but do something special for them that will demonstrate just how grateful you really are.
For you Realtors this means not only recognizing the people in your life that have played mothering roles over the years, but are you honoring the mothers in your database that deserve it? As the clients of our coaching programs know we use templates for just about every holiday. Does your database allow you to segment your lists to the extent that is needed to put together a letter for everyone necessary with a touch of a button on a holiday like Mother's Day? This may sound excessive but the highest producing agents have discovered that real estate has always been and will always be a contact sport.
If you want to create a relationship with your client base that goes beyond Realtor/Client then you have to develop patterns that mirror those more of a friendship than the average Realtor. That means recognizing them on Mother's Day and calling them on their birthday, among other things.
I hope this helps you expand your mindset beyond just running your business and trying to make commission checks and brings you to a higher level where you are dedicated to creating advocates out of every person you do business with.
To all of you mothers out there... Have a great Mother's Day!