Don't Forget to Like Yourself - Facebook Listing Pages with RealBird

Services for Real Estate Pros with RealBird Inc.

Once upon a time there were print real estate advertisements only, newspapers, flyers and so on. Then the MLS computer systems came along with sharing listing information among real estate members. In the early 2000s, IDX was the next big thing with letting the listing information reach the public through other brokers' and agents' websites, providing additional exposure to properties by aggregating home buyer traffic on 3rd party websites. Listing syndication, single property websites with SEO and listing widgets followed and property information reached new destinations - places where home buyers were gathering and searching on: classified sites, Google and other search engines and blogs.

And now we have something new and fresh and powerful emerging from the horizon ! Ready?

Introducing the Facebook Listing Pages for your RealBird Single Property Websites

Facebook Listing PageFacebook recently launched their new Facebook Platform including the "Like" button for the web. The "Like" button is a small widget that website and blog owners can add to their sites. Visitors with a Facebook account (~400 million of them) can like and recommend the content on their network. However, most implementations are "simple" sharing solutions only and do not utilize the full Facebook Open Graph platform.

The RealBird solution that we released last Friday takes this concept one step further. It is a full Facebook Open Graph implementation. Best of all, it's really, really simple for both you and your users. 

How does it work?

The Facebook Open Graph platform enables real world objects (people, books, landmarks, places, products etc.) that are presented on the Web to become part of the Facebook social graph. At its basic level, the social graph is the set of 1) nodes or objects (You, a landmark, a place, a business, a real estate listing) and 2) their relationships or connections (connection between You and your friends, You and a business, You and a real estate listing etc.). Messages such as status updates travel between the 1) nodes via these 2) connections.

The RealBird implementation of the Facebook Open Graph platform enables you, the RealBird member to create a Facebook Listing Page attached to the social graph. With a single click, you can create a Facebook Listing Page for your RealBird single property website and invite friends, sellers and potential buyers to create a connection between their Facebook account and your listing by clicking the "Like" button themselves. Once they do, they establish a relationship to your Facebook Listing Page. All the status updates that you post on these Facebook Listing Pages in the future will show up in those people's News Feed who liked your property.

Sounds complicated? It's not ! 

Below are the simple steps you have to do to enable this feature on your RealBird account and to create a Facebook Listing Page for your listing. Takes literally less then a minute. 

  1. Login to RealBird or register here for free (free for up to 2 listings and only $99/year for unlimited listings). 
  2. Connect your Facebook account with RealBird (takes only 5 seconds)
  3. Visit your own RealBird single property websites and click "Like" (takes 1 second)
  4. An "Admin Page" link will appear next to the Like widget at the footer area of your RealBird website, above the translation tools. Clicking that will take you to the automatically created Facebook Listing Page. It is also auto-populated with your main property photo, listing info and link to your property website on RealBird

That's it. It is this simple. From here on, you will be able to manage your Facebook Listing Page just like any other Facebook Pages and post updates, such as price reductions, new photos, open home dates etc. and every Facebook user who liked your property will be automatically notified about these events. 

Connecting your Facebook account to RealBird  (it's secure, we do not see your Facebook credentials)

Connecting Facebook to RealBird - Step 1

Connecting Facebook to RealBird - Step 2

Connecting Facebook to RealBird - Step 3

"Like" your RealBird property website

There is a small "Like" button above the fold, on the top of your RealBird property websites and a full "Like" widget at the bottom. The bottom one also has an "Admin Page" link as shown below (assuming you connected Facebook to RealBird in Step 1). The Admin Page link is only visible for you, the listing website owner.

Connecting Facebook to RealBird - Step 4

Listing courtesy of Mike Conner of City Realty inc in Olympia, WA

Manage your status updates via the Facebook Listing Page 

The arrows show the auto-populated photos, description, the status update entries and Facebook Page tabs.

Connecting Facebook to RealBird - Step 5


How to build a fan base for your listing?

The most important step is to invite your seller, the current owner of the property, and ask him/her to "Like" your RealBird listing website. When they do, their Facebook friends will be notified via their News Feed. You may also want to aks the seller to invite their own friends and family to "Like" the property, and when those people do, all the friends of the friend of the seller will be notified as well. The more people like the property, the more of them will be notified via their News Feed, and the more likely it will be that your Facebook Listing Page becomes a viral marketing hub.

What updates should I post on the Facebook Listing Pages?

Pretty much anything that is relevant to the sales cycle. For example:

  • Price reductions
  • Open home dates
  • New pictures
  • Neighborhood events and info

Only the imagination is the limit. Just make sure, that it's related to the property in some ways. And just like with any other Facebook Page, make sure that you are approachable, that you include some call for actions every now and then and also make sure that you do not overload your "fans" with too frequent updates. Probably one update per day is enough, in most cases it will be even less.

If you are not a RealBird member yet, you can register here for free (free for up to 2 listings and only $99/year for unlimited listing marketing). Otherwise just login to RealBird and follow the simple steps above to get started.

    Happy social media marketing !

    Should you have question, please do not hesitate to contact us.

    -- Zoltan




    Comments (50)

    Jonathan Goode
    AlaLandCo (Land for Sale in West Alabama) - Marion, AL

    Great idea getting the seller to participate in the marketing of their property. If only more of my landowners had access to the internet, that'd be great! I'll give it a look.  Thanks for sharing.

    Jun 13, 2010 02:36 PM
    Virginia Hepp - Mesquite NV REALTOR
    Desert Gold Realty - Mesquite NV Homes For Sale - Mesquite, NV
    Mesquite NV Homes and Neighborhoods - Search MLS

    Zoltan - I will check it out - Realbird must be doing well - your customer service certainly rocks.

    A few weeks ago, I was thinking of signing up for the annual package, Katerina Gasset speaks highly of Realbird and she would know.

    I got on the site, then sent in a question to Realbird customer service - Gabe Gross replied, almost immediately.  I was afraid that it would be frustrating to learn, didn't want a complicated program and I told him that I would have my daughter look into it for me - she is my virtual assistant.

    Instead, Gabe walked me through the listing app right then on the phone.  It was easy, and quick to do - with an excellent 'virtual tour'.  I was so impressed with the Google results, and quality of the presentation, I added Realbird to my website for searches - it is so much more comprehensive than our IDX..

    Excellent product.  I could go on and on ..... but I am getting tired of listening to myself.

    Still amazed that Gabe spent all that time with me on a Saturday night.

    Jun 13, 2010 04:37 PM
    Jesus Orozco
    Your Denver Real Estate Insider - Denver, CO

    Thank you so much for this!  Great content!

    Jun 14, 2010 07:17 AM
    RealBird Real Estate Marketing
    RealBird Inc. - Santa Cruz, CA
    All-In-One Real Estate Marketing Toolkit

    Betsy - Thanks. Let us know if we can help

    Michael - Great. Glad that you like it

    Jonathan - Thanks

    Virginia - Thanks for the kind words and for your business !

    Jun 14, 2010 07:20 AM

    Hi Zoltan,

    We are building a real estate website, where we will be adding some property listings. The client wants that those listings should also be automatically posted to Facebook using Realbird or Realbird itself. 

    My question is that Is there any API or web service provided by your website to do this? If yes, then whats the procedure to access that API or service.
    Please reply to me as soon as possible


    SRM Techsol Private Limited.

    Jul 05, 2010 08:18 PM
    Debbie DiFonzo
    Debbie DiFonzo - United Country VIP Realty, SW Missouri - Lebanon, MO
    Lebanon MO and Buffalo Missouri Real Estate

    I just created my first listing page on Facebook using RealBird - it was so simple! This post is long and detailed - don't let it scare you a way! Two steps and you're done! Off to do my other listings! Great stuff Gabe!

    Jul 06, 2010 11:09 AM
    RealBird Real Estate Marketing
    RealBird Inc. - Santa Cruz, CA
    All-In-One Real Estate Marketing Toolkit

    Pratibha - Thanks for your inquiry. We do not currently have such API, but we are getting more and more requests, so we are considering it. Please email us at info to elaborate.

    Jul 06, 2010 07:31 PM
    RealBird Real Estate Marketing
    RealBird Inc. - Santa Cruz, CA
    All-In-One Real Estate Marketing Toolkit

    Hi Debbie - Thanks. What's the RealBird listing website. Let us "Like" it :) It's a long post indeed, but the feature is as simple as it gets. We are working on new additions to this feature. We'll share it here once it is released.


    Jul 06, 2010 07:32 PM
    Lisa Ludlow Archer
    Live Love Homes-Keller Williams, Charlotte, NC Ballantyne Area - Waxhaw, NC

    so this is awesome. I have an act created but I can't figure out where it is on my facebook and how to get others to be able to see it. YIKES. can you help me?


    Aug 05, 2010 03:44 PM
    RealBird Real Estate Marketing
    RealBird Inc. - Santa Cruz, CA
    All-In-One Real Estate Marketing Toolkit

    Lisa- Gabe just emailed you. Just call us and we are here to help.

    In short, once you connect your Facebook account with RealBird (secure, we do not see your Facebook login info) the Facebook "Like" button will appear on your RealBird single property websites for you and for your visitors to click on. When they do, it will share this action with their friends (100s of them on an average) with a link back to your RealBird single property websites. When you click "Like" it will also create the Facebook Listing Page that you - as the admin of the Page - can use to send out updates via Facebook on important property events. And all this with only a few clicks per listing. 

    Aug 05, 2010 04:27 PM
    MaryBeth Mills Muldowney
    TradeWinds Realty Group LLC - Braintree, MA
    Massachusetts Broker Owner

    wow I am just so impressed and will begin creating my listing pages now! 

    Aug 07, 2010 04:47 PM
    RealBird Real Estate Marketing
    RealBird Inc. - Santa Cruz, CA
    All-In-One Real Estate Marketing Toolkit

    Thanks MaryBeth. Let us know how it goes.

    -- Zoltan

    Aug 08, 2010 12:58 PM
    Jane Herron

    Hey Agents: I want to thank REAL BIRD for giving so much and asking for so little.  There widgets are awesome, there classes are easy to understand and extremely useful. Take a look at my BlogSpot since I am using ALL of the WIDGETs offered.

    AND now take a look at one of my favorite LISTING widgets:

    Signing up with REALBIRD should be a NO-Brainer. 

    I highly recommend RB and love the way it works with Active Rain, Facebook, (from Google), Google maps, Twitter, Oodle, BIRD has done ALL of the work for you. Get on it today!

    Aug 21, 2010 01:57 AM
    Chris and Maria Jeantet
    Coldwell Banker C&C Properties - Redding, CA
    Redding CA Real Estate Couple

    It seems so overwhelming! I'll have to read this again and try to follow each step carefully.

    Aug 28, 2010 05:10 AM
    RealBird Real Estate Marketing
    RealBird Inc. - Santa Cruz, CA
    All-In-One Real Estate Marketing Toolkit

    Jane - Thanks for the kind words and for sharing your blog

    Chris & Maria - The concept (Facebook Open Graph) is pretty cutting-edge, but using it with RealBird is very, very easy. There are only two quick steps: 1) Connect your Facebook account to RealBird in the RealBird member area (secure, we don't see your FB info) 2) Click the "Like" button on your RealBird single property website. That's it, your listing is now attached to the Facebook social graph. It takes less then a minute to perform these steps. You can call us anytime and we'll walk you through.

    -- Zoltan

    Aug 28, 2010 07:04 AM
    Vickie McCartney
    Maverick Realty - Owensboro, KY
    Broker, Real Estate Agent Owensboro KY

    Zoltan~  I just tried this on two of my listings, but I don't think I did it right???

    Sep 05, 2010 08:33 AM
    RealBird Real Estate Marketing
    RealBird Inc. - Santa Cruz, CA
    All-In-One Real Estate Marketing Toolkit

    Hi Vickie - It all looks fine. I checked your latest listing and the Facebook Like button is there (which means you connected your Facebook account correctly to RealBird) and you also clicked the Like button yourself (which means that Facebook Listing Page is created). It's all good. Now make sure you let your seller know and that they click the "Like" button on the website too, so that their own network is notified. It takes only a second "work" on your seller's end


    -- Zoltan

    Sep 05, 2010 09:00 AM
    Franklin & Brentwood, TN Homes Mike Nastri
    Keller Williams Realty - Franklin, TN
    It matters to us as much as it matters to you.

    I will be back to re-read this as soon as I sign up for Real Bird.

    Sep 27, 2010 05:44 AM
    Jean-Paul Peron
    The Outer Banks Real Estate Copmpany - Corolla, NC
    Carova Beach - Living & Working in 4-Wheel Drive

    I tried it and it is AWESOME!

    Oct 22, 2010 12:04 AM
    The Niche Agent
    The Niche Agent
    Your Niche Is Our Niche

    Want to make $360,000 a year from facebook? 

    Virginia Munden did...  Along with 36 referrals! Check out the interview I did with her on The Niche Agent as she shares some of her insights into the online social media marketing and relationship building world of real estate.

    Jun 02, 2014 09:39 AM