I'm so grateful to be associated with one of the most giving groups of people in our culture today, the Realtors.
Being a Realtor myself, I know that 'giving back' is a key essential to my very existence as a Realtor. Having said that, I wonder sometimes if some in our industry might forget that we are here [yes, as a career and we get paid, icing on the cake] to provide a 'service' which in and of itself spells 'HELP'. [Pay for Help, hmmmm-sounds great]
If we don't come across as wanting to help we suffer from not being able to attract buyers or sellers first and foremost, who need someone to 'help' get them to a goal or get them them in our out of their situation, it just happens to involve real estate, something that we are licensed to do. Seconldy, when a negative comment gets out, it hurts our future business and can reflect negatively on our peers and profession.
As I scroll across my transactions, I recall the stories of how I became connected with my seller or buyer and one of the most frustrating parts of what I do is listen to a client who's had an experience that could of put the Realtor to the Grievance Committee and quite possibly in front of the Professional Standards Committee, I'm listening to it more today than ever before.
What we might remember is that 'the story' out lives the transaction and it's told over and over again. If we are going down a path where the outcome is going to be a 'bad story', it's sometimes better to 'just let go'. If a client wants out of the relationship - we might consider making good with them and then saying goodbye, if only to avoid the negative press. We are professional consultants, advocates and marketeers and we love what we do, let our business reflect this.
The Internet has become a way to spread the news; good, bad or indifferent. Being a Realtor, the Internet should work FOR us and be our friend....our names and our business are saturated throughout this 'unchecked' highway of information. We rely on it! There is generally 'NO' accountability for someone who feels compelled to write a BAD testimonial on a fellow Realtor. A bad light could be certain 'death or no consideration' for someone who is consistently getting bad Internet report cards. The generation surfing the web....is here to stay friends. Protect your reputation and surf yourself sometime, we need to know what's being said on 'The Net'.
We are here to help, if we can't help.....we can professionally and politely move on.
Cindy Mustafa, RE/MAX Traditions
216-408-1513
Portage County 'Preferred' Realtor
Comments (5)Subscribe to CommentsComment