When it comes to landing pages for your site, there are quite a few options. The three main ones that I have encountered are Static, Blog, and Flash. Personally, I hate Flash pages as a landing page, but for the purpose of this article, I am going to keep my personal feelings to myself. With that said, over the last year that our online real estate network has been in existence, we have moved from the Blog Page being front and center to a static page. When we create a new account for our members, a static landing page is standard in our membership fee of $150 per year. So, to get back on track, lets take a look at the three types of landing pages mentioned in this article. A huge advantage to having this type of page is you can actually build a sitemap of your site in a format that is user friendly. When I say "sitemap" I am not referring to a standard sitemap, but instead, an article that links people to the things that they want to find on your site. Also, you can focus on keywords for your site easier.
Typically, a static page is one that remains the same (see image to the right). While you can change the content fairly easily, it usually remains the same. One advantage of this is that the page is cached in the world wide web and typically opens quickly. Static pages can be created easily and saved in databases as html files. The common use for static pages for blog sites is to give the appearance of a CMS (content management system) feel or type of site. This is what is commonly referred to as a website.
A blog page is common in sites that are built using WordPress, Blogger, Vox, and others (see image to the right). Blog pages are pages which generates a list of your most recent posts or articles and places them on one page. While all of these platforms have a different layouts and functions, the blog pages are typically set to function in the same manner. Posts are kept in a chronological order that you can click on and go to the individual article. The big disadvantage of having this page front and center is that if you are away for some time and do not post, it is apparent to everyone immediately.